Product Reports Resources Pricing Login Book a demo

Produce Pay

Fintech · Los Angeles, United States · Founded 2014

An Agriculture Fin-tech start-up with a focus on farmers who want to grow their business by offering tools that make their business more predictable, transparent and fair MoreLess

ProducePay is a revolutionary startup operating in the agricultural sector, specifically within the fresh produce market. The company provides a unique platform that connects farmers and buyers, facilitating efficient trading of high-quality produce. The platform operates across the US, Mexico, and Latin America, serving a diverse range of clients in 18 countries.

The company's primary mission is to create a more sustainable produce industry. It achieves this by providing farmers with unprecedented access to the market, financial solutions, and trade protection. This not only empowers farmers but also benefits buyers who gain access to a wider range of growers and can receive fresh produce more efficiently.

ProducePay's business model is centered around its innovative Marketplace Storefront. This platform allows users to pick preferred trading partners or showcase their produce, with all trading activities consolidated in one place. The company ensures that all trading partners in the ProducePay Network are pre-verified and trusted, thus ensuring the integrity of transactions.

The company also leverages technology to provide growers and buyers with access to 52 weeks of high-quality produce supply. It also offers unmatched pricing and data across all commodities, thanks to the unprecedented transaction data from its Marketplace.

ProducePay generates revenue through the transactions made on its platform. With billions in fresh produce transacted, the company has positioned itself as a significant player in the global produce industry.

Keywords: Agriculture, Fresh Produce, Marketplace, Trading Platform, Sustainable Industry, Financial Solutions, Trade Protection, Data Insights, Global Network, Produce Supply.

Company overview

Produce Pay company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2014
Headquarters
Los Angeles, United States
Employees
199
Open positions
2
Dealroom signal
63.3
sub industryFinancial Management Solutionssub industryAgriTechbusiness modelMarketplace & ecommercebusiness modelSaaSsectorFarmingindustryFintechsectorSustainable Development GoalssectorClimate TechsectorB2b Online MarketplacesectorCommodities MarketplacesectorClimate FintechsectorHard TechindustryFoodsub industryFood Logistics & Delivery

Valuation & funding

Produce Pay funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Feb 2024 $38M $215M Anterra Capital · Red Bear Angels · G2 Venture Partners · Endeavor8
FundingOther financing Nov 2022 $0 Anterra Capital
SERIES COther financing May 2021 $43M $172M Anterra Capital · IGNIA · International Finance Corporation · IDB Invest
SERIES BOther financing Jan 2021 $0 Endeavor8
DEBTDebt Oct 2019 $205M TCM Capital
SERIES BOther financing Oct 2018 Social Leverage · CoVenture · Greenhouse Capital Partners · FJ Labs
SERIES BOther financing May 2018 Moonshots Capital
DEBTDebt Jun 2017 Upper90
DEBTDebt Mar 2017 Upper90
SERIES AOther financing Mar 2017 Menlo Ventures · Social Leverage · Red Bear Angels · 500 Global
Showing 10 recorded eventsUnlock the complete deal history →

Growth signals

Produce Pay website traffic

Latest recorded traffic for Produce Pay is 13K monthly website visits, up 0% over the last three months. Produce Pay's team declined 11.6% over the past year.

Latest monthly visits13K 3-month web change0% 1-year team growth-11.6%
Monthly website visits124 observations · Mar 2016–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Hiring

Open positions at Produce Pay

Current openings linked to this company in Dealroom.

1 distinct opening shownExplore hiring signals →

Comparisons

Produce Pay compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Produce Pay's talent

Book a demo to see the people
Team profiled 31 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

31 investors on Produce Pay's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 15 investors entered at this stage
Queensbridge Venture Partners
eLab Accelerator
Arena Ventures
Brady
Menlo Ventures
Dorm Room Fund
Social Leverage
TYLT
Wonder Ventures
500 Global
CoVenture
Red Bear Angels
Taurus Ventures
Moonshots Capital
Brady BrimDeForest
Series A 5 investors entered at this stage
Anterra Capital
Greenhouse Capital Partners
FJ Labs
Tribeca Angels
Endeavor8
Series B+ 11 investors entered at this stage
Upper90
TCM Capital
International Finance Corporation
IDB Invest
G2 Venture Partners
IGNIA
Finistere Ventures
Astanor Ventures
Avenue Capital Group
Syngenta Group Ventures
CF Private Equity

Global footprint

Where Produce Pay has talent and traffic

Workforce by country
11 countries with
team presence
🇲🇽 Mexico44.7%
🇺🇸 United States41.5%
🇵🇪 Peru6.6%
🇬🇧 United Kingdom1.3%
🇦🇺 Australia1.3%
Top 5 of 11 shown

In the news

Latest news about Produce Pay

Recent press, funding announcements, and product moves mentioning Produce Pay — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Produce Pay

An AI-synthesized read of the highest-engagement posts about Produce Pay on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Produce Pay’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.