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Produce Pay
Fintech · Los Angeles, United States · Founded 2014
An Agriculture Fin-tech start-up with a focus on farmers who want to grow their business by offering tools that make their business more predictable, transparent and fair MoreLess
ProducePay is a revolutionary startup operating in the agricultural sector, specifically within the fresh produce market. The company provides a unique platform that connects farmers and buyers, facilitating efficient trading of high-quality produce. The platform operates across the US, Mexico, and Latin America, serving a diverse range of clients in 18 countries.
The company's primary mission is to create a more sustainable produce industry. It achieves this by providing farmers with unprecedented access to the market, financial solutions, and trade protection. This not only empowers farmers but also benefits buyers who gain access to a wider range of growers and can receive fresh produce more efficiently.
ProducePay's business model is centered around its innovative Marketplace Storefront. This platform allows users to pick preferred trading partners or showcase their produce, with all trading activities consolidated in one place. The company ensures that all trading partners in the ProducePay Network are pre-verified and trusted, thus ensuring the integrity of transactions.
The company also leverages technology to provide growers and buyers with access to 52 weeks of high-quality produce supply. It also offers unmatched pricing and data across all commodities, thanks to the unprecedented transaction data from its Marketplace.
ProducePay generates revenue through the transactions made on its platform. With billions in fresh produce transacted, the company has positioned itself as a significant player in the global produce industry.
Keywords: Agriculture, Fresh Produce, Marketplace, Trading Platform, Sustainable Industry, Financial Solutions, Trade Protection, Data Insights, Global Network, Produce Supply.
Company overview
Produce Pay company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Los Angeles, United States
- Employees
- 199
- Open positions
- 2
- Dealroom signal
- 63.3
Valuation & funding
Produce Pay funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES DOther financing | Feb 2024 | $38M | $215M | Anterra Capital · Red Bear Angels · G2 Venture Partners · Endeavor8 | ↗ |
| FundingOther financing | Nov 2022 | $0 | — | Anterra Capital | — |
| SERIES COther financing | May 2021 | $43M | $172M | Anterra Capital · IGNIA · International Finance Corporation · IDB Invest | — |
| SERIES BOther financing | Jan 2021 | $0 | — | Endeavor8 | — |
| DEBTDebt | Oct 2019 | $205M | — | TCM Capital | — |
| SERIES BOther financing | Oct 2018 | Social Leverage · CoVenture · Greenhouse Capital Partners · FJ Labs | ↗ | ||
| SERIES BOther financing | May 2018 | Moonshots Capital | — | ||
| DEBTDebt | Jun 2017 | Upper90 | — | ||
| DEBTDebt | Mar 2017 | Upper90 | — | ||
| SERIES AOther financing | Mar 2017 | Menlo Ventures · Social Leverage · Red Bear Angels · 500 Global | — |
Growth signals
Produce Pay website traffic
Latest recorded traffic for Produce Pay is 13K monthly website visits, up 0% over the last three months. Produce Pay's team declined 11.6% over the past year.
Hiring
Open positions at Produce Pay
Current openings linked to this company in Dealroom.
Comparisons
Produce Pay compared with similar companies
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Talent graph
Produce Pay's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Produce Pay has talent and traffic
team presence
In the news
Latest news about Produce Pay
Recent press, funding announcements, and product moves mentioning Produce Pay — open to read from the original sources.
Market sentiment
What the market is saying about Produce Pay
An AI-synthesized read of the highest-engagement posts about Produce Pay on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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