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Pluto

Fintech · Dubai, United Arab Emirates · Founded 2021

Virtual and physical spend cards for your team MoreLess

PlutoCard is a financial technology startup that offers a comprehensive spend management platform. The company primarily serves truck and fleet companies, e-commerce and retail businesses, manufacturing businesses, and agencies and tech companies. PlutoCard operates in the financial technology market, providing solutions to help businesses manage their expenses more efficiently.

The company's platform addresses common financial management issues such as lack of visibility into spending, difficulty in identifying cost reduction areas, and challenges in enforcing budget controls. It also eliminates the need for chasing employees to submit expense reports. PlutoCard's platform offers features such as accounts payable automation, ERP integration, budget-controlled purchasing cards, global payments, procurement and payables automation.

PlutoCard's business model revolves around providing its clients with a platform that streamlines their financial management processes. The platform allows businesses to manage the entire lifecycle of procurement, from purchase requests to generating purchase orders, bill and invoice matching, and more. It also provides real-time insights, petty cash management, and a centralized place for all bills, approvals, and payments.

The company generates revenue by charging its clients for using its platform. PlutoCard's customers reportedly save an average of 26% per month in finance team's time, making it a cost-effective solution for businesses looking to optimize their financial management processes.

Keywords: Spend Management, Financial Technology, Procurement, Payables Automation, Accounts Payable, ERP Integration, Budget Control, Global Payments, Petty Cash Management, Vendor Relationships.

Company overview

Pluto company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2021
Headquarters
Dubai, United Arab Emirates
Employees
50
Open positions
None listed
Dealroom signal
79.0
client focusb2bbusiness modelSaaSsectorSpend Managementsub industryPaymentssectorEnterprise Resource Planningsub industryFinancial Management SolutionssectorAccountingsectorCredit CardindustryFintech

Valuation & funding

Pluto funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LENDING CAPITALOther financing Jan 2026 $100M Undisclosed
SEEDEquity / VC Jan 2026 $8.6M $34M Hamilton Lane · Apollo Global Management · Motive Partners · Portage Ventures
SEEDEquity / VC Jan 2025 $4.1M $16M Tiferes Ventures · Freesearch · Evolution VC · Goanna Capital
EARLY VCEquity / VC Apr 2024 $0 Born Capital
SEEDEquity / VC Feb 2022 $6M $24M Shaan Puri · Adapt Ventures · Packy McCormick · William Hockey
SEEDEquity / VC Oct 2021 Adapt Ventures
Showing 6 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $3.8M 0% 50
2025 $3.8M 0% 50
2024 $3.8M 0% 92
2023 $3.8M +72.7% 46
2022 $2.2M 30
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Pluto website traffic

Latest recorded traffic for Pluto is 10K monthly website visits, down 23.1% over the last three months. Pluto's team grew 0% over the past year.

Latest monthly visits10K 3-month web change-23.1% 1-year team growth0%
Monthly website visits45 observations · Nov 2022–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Pluto compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
FinallyFast growing fintech company whose mission is to help small and medium sized businesses automate their accounting and finance Miami, United States Operational 195 $133M $356M
CAARYSpend management platform and a corporate card that empowers your team and simplifies your accounting at the same time Toronto, Canada Operational
PleoDecentralizes company spending, eliminates expense reports and reimbursements, and simplifies bookkeeping Copenhagen, Denmark Operational
AccrualifyPlatform for Complete Spend Management from Procure to Pay San Mateo, United States Acquired
SourceDayA multi-tenant cloud ERP supply chain portal that automates new purchase orders, exceptions and past due purchase orders Austin, United States Operational
SAP ConcurProvides expense management software to businesses Bellevue, United States Acquired
Certinia (Formerly FinancialForce)Provides cloud ERP solution for Salesforce CRM which include Cloud Accounting Software, Billing applications, Financial Management, Professional Services Automation (PSA), Human Capital Management and Supply Chain Management solutions San Francisco, United States Acquired
Friday FinanceFinancial management platform that lets businesses access their bank accounts, manage and pay bills, monitor cash flow in real-time, and forecast finances Berlin, Germany Acquired
Showing 8 of the closest matchesCompare every metric →

Talent graph

Pluto's talent

Book a demo to see the people
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

27 investors on Pluto's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 20 investors entered at this stage
Adapt Ventures
Shaan Puri
Packy McCormick
William Hockey
Soma Capital
OldSlip Group
Global Founders Capital
Graph Ventures
Thejo Kote
Goanna Capital
Rhino Ventures
Tiferes Ventures
Freesearch
Evolution VC
Hamilton Lane
Apollo Global Management
Motive Partners
Portage Ventures
Tectonic Ventures
Broadhaven Ventures
Series A 1 investor entered at this stage
Born Capital
Other known 6 additional known investors
Ben Lang
Kevin Hartz
Musaab Al Hakami
SandstormVC
Verissimo Ventures
Yury Y. Yakubchyk, Jr. (he/him).

Global footprint

Where Pluto has talent and traffic

Workforce by country
10 countries with
team presence
🇨🇦 Canada20.7%
🇮🇳 India20.7%
🇺🇸 United States17.2%
🇦🇪 United Arab Emirates17.2%
🇸🇦 Saudi Arabia6.9%
Top 5 of 10 shown

In the news

Latest news about Pluto

Recent press, funding announcements, and product moves mentioning Pluto — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Pluto

An AI-synthesized read of the highest-engagement posts about Pluto on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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