P
Plum
Fintech · London, United Kingdom · Founded 2016
Developer of personal savings assistant solutions for customers MoreLess
Plum is a financial technology company that offers a personal finance app designed to help individuals manage their money with a focus on automated savings and accessible investment options. The company primarily serves a retail client base, targeting individuals who are looking to automate their savings and begin investing. Plum operates in the competitive fintech and personal finance market in the UK and several other European countries.
The business model is based on a freemium and subscription-based service. The app is free to download and use for its basic features, which include automated savings tools that analyze a user's spending habits and set aside small, manageable amounts of money. Plum generates revenue through a tiered subscription model, offering premium features such as a wider range of investment funds, more advanced savings rules, and a debit card. The subscription plans, which include Plum Basic, Plum Pro, Plum Premium, and Plum Ultra, provide different levels of service and access to features, with the higher-tiered plans offering more comprehensive tools for a monthly fee.
Keywords: personal finance, automated savings, investment app, fintech, subscription model, money management, retail investors, wealth management, financial wellness, European market
Company overview
Plum company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 307
- Open positions
- 9
- Dealroom signal
- 85.9
Valuation & funding
Plum funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Apr 2025 | $20M | — | BBVA | ↗ |
| SERIES BOther financing | Jul 2024 | $18M | $178M | Eurobank · iGrow Venture Capital · VentureFriends · Ventura Capital | ↗ |
| SERIES BOther financing | Jun 2024 | $2.9M | $178M | Crowdcube | ↗ |
| DEBTDebt | Nov 2023 | $5.5M | — | Eurobank | ↗ |
| EARLY VCOther financing | Oct 2022 | $2.3M | $119M | Crowdcube | ↗ |
| DEBTDebt | Oct 2022 | HSBC Innovation Banking · Standard Treasury | ↗ | ||
| EARLY VCOther financing | Dec 2021 | Crowdcube | ↗ | ||
| SERIES AOther financing | Nov 2021 | 500 Global · Global Brain Corporation · VentureFriends · Dmg Ventures | ↗ | ||
| MEDIA FOR EQUITYOther financing | Oct 2021 | Dmg Ventures | ↗ | ||
| SERIES AOther financing | Oct 2021 | VentureFriends · Hugh Strange · Dmg Ventures · 500 Global | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $2.5M | 0% | −$7.2M | -283.4% |
| 2025 | $2.5M | 0% | −$7.2M | -283.4% |
| 2024 | $2.5M | 0% | −$7.2M | -283.4% |
| 2023 | $2.5M | +9.5% | −$7.2M | -283.4% |
| 2022 | $2.3M | -0% | −$7.2M | -310.2% |
| 2021 | $2.3M | +179.5% | — | — |
| 2020 | $834K | — | — | — |
Growth signals
Plum website traffic
Latest recorded traffic for Plum is 300K monthly website visits, down 23.1% over the last three months. Plum's team grew 7.3% over the past year.
Hiring
Open positions at Plum
Current openings linked to this company in Dealroom.
Comparisons
Plum compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Plum's talent
Source: Dealroom Talent Intelligence.
Investors
17 investors on Plum's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Plum has talent and traffic
team presence
In the news
Latest news about Plum
Recent press, funding announcements, and product moves mentioning Plum — open to read from the original sources.
Market sentiment
What the market is saying about Plum
An AI-synthesized read of the highest-engagement posts about Plum on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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