Pleez

Pleez, officially TRYPLEEZ, S.A., is a food-tech company that provides a data-driven platform to help restaurants optimize their operations on delivery services like Uber Eats, Glovo, and Deliveroo. Founded in 2020 by Afonso Pinheiro and Paco López Rodríguez, the Lisbon-based startup was created to address the founders' frustrations with the challenges restaurants face in managing their presence on third-party delivery platforms. The company's core offering is a Software-as-a-Service (SaaS) platform that automates and enhances restaurant management on delivery apps. Key features include competitor data analysis, AI-backed recommendations for menu pricing and promotions, and automated creation of menu pictures and descriptions. The platform allows restaurants to put their delivery channels on "auto-pilot," freeing them to concentrate on food preparation. The system analyzes menu performance, provides competitor intelligence, and offers actionable insights to increase revenue. It can automatically launch, manage, and report on promotional campaigns across multiple platforms from a single dashboard, saving significant time and improving marketing efficiency. Pleez's business model targets restaurants of all sizes, from local heroes to international fast-food chains, that utilize online food delivery services. By aggregating and analyzing data, the platform provides tools that are typically unavailable to individual restaurants, enabling them to make informed, data-driven decisions to boost sales, increase order value, and improve visibility on the delivery apps. The company claims its service can lead to significant increases in sales, order growth, and higher average order values for its clients. Since its founding, Pleez has expanded its operations from Portugal to Spain and the United Kingdom. The company has secured significant funding to fuel its growth, raising €1.5 million in a 2022 seed round led by FoodLabs and later securing a total of $3.23 million by November 2024. Investors include Lince Capital, Buenavista Equity Partners, Shio Capital, Wisenext, and APX. Keywords: restaurant delivery management, food-tech, delivery optimization, AI restaurant solutions, menu engineering, promotion automation, competitor analysis, delivery data analytics, SaaS for restaurants, Uber Eats optimization, Glovo optimization, Deliveroo optimization, virtual brands, ghost kitchens, restaurant marketing automation, food delivery intelligence, revenue management, data-driven restaurant, online ordering platform, restaurant analytics