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Playter

Fintech · London, United Kingdom · Founded 2021

Funding the community of start ups and scale ups by helping them convert any invoice into Buy Now, Pay Later MoreLess

Playter.co is a financial technology startup that offers innovative solutions for businesses to manage their cash flow effectively. The company operates in the financial services market, specifically targeting businesses that need to spread out invoice costs or offer flexible payment options to their customers.

Playter's business model is centered around providing credit to businesses of all sizes, enabling them to fund their invoice payments. This service is particularly beneficial for businesses looking to extend their financial runway or attract new customers by offering flexible payment options. Additionally, Playter also caters to brokers who can introduce their clients to Playter's financing options.

The company generates revenue by charging fees for its credit services. Once a business signs up and gets approved for credit, they can start using Playter's services to manage their invoice payments. The company also provides a platform for businesses to add deals and track them, making it easier for them to manage their finances.

In essence, Playter is a versatile financial solution for businesses, offering them the power to pay or get paid the way they want, thereby giving them greater control over their cash flow.

Keywords: Financial Technology, Invoice Payments, Credit Services, Cash Flow Management, Flexible Payment Options, Business Financing, Broker Services, Deal Tracking, Business Runway Extension, Customer Attraction.

Valuation $100–500M
Revenue $1–10M
Headcount <100
Total funding $10–50M
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Company overview

Playter company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2021
Headquarters
London, United Kingdom
Employees
22
Open positions
None listed
Dealroom signal
64.2
client focusb2bsub industryMortgages & Lendingsub industryPaymentsbusiness modelMarketplace & ecommerceindustryFintechsectorInvoicingsectorBNPLsectorB2B Paymentssectoruk is8 financial services

Valuation & funding

Playter funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Dec 2025 $0 Shawbrook
LATE VCEquity / VC Jun 2022 $28M $110M Act Venture Capital · Adit Ventures · 1818 venture capital · Fasanara Capital
DEBTDebt Jun 2022 $28M Adit Ventures · 1818 venture capital · Act Venture Capital · Fasanara Capital
SEEDEquity / VC Mar 2022 $1.7M $6.8M 1818 venture capital · Fin Capital
SEEDEquity / VC Dec 2021 $620K $5.3M Undisclosed
SEEDEquity / VC Feb 2021 Undisclosed
Showing 6 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $2.4M 0% 22
2025 $2.4M 0% 24
2024 $2.4M 0% 27
2023 $2.4M +93.5% 28
2022 $1.2M 24
2021 6
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Growth signals

Playter website traffic

Latest recorded traffic for Playter is 6.9K monthly website visits, up 155.6% over the last three months. Playter's team declined 8.3% over the past year.

Latest monthly visits6.9K 3-month web change+155.6% 1-year team growth-8.3%
Monthly website visits64 observations · Jan 2021–Jul 2026
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Comparisons

Playter compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Playter's talent

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Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

8 investors on Playter's cap table

Sourced from Dealroom's funding and investor records.

Seed 2 investors entered at this stage
1818 venture capital
Fin Capital
Series B+ 3 investors entered at this stage
Act Venture Capital
Adit Ventures
Fasanara Capital
Other known 3 additional known investors
Shawbrook
W11 Capital Management
Zone2boost

Global footprint

Where Playter has talent and traffic

Workforce by country
🇬🇧 United Kingdom · London HQ
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In the news

Latest news about Playter

Recent press, funding announcements, and product moves mentioning Playter — open to read from the original sources.

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Market sentiment

What the market is saying about Playter

An AI-synthesized read of the highest-engagement posts about Playter on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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