Product Reports Resources Pricing Login Book a demo

Planday

Other B2B Software · Copenhagen, Denmark · Founded 2004

Workforce scheduling solution empowering managers and employees to work smarter MoreLess

Planday operates in the workforce management sector, offering a platform designed to optimize scheduling, communication, and payroll processes for businesses employing hourly workers. The company primarily serves clients in industries such as hospitality, healthcare, and retail, where managing a large number of hourly employees is crucial. Planday's business model revolves around a Software-as-a-Service (SaaS) approach, where clients subscribe to the platform on a recurring basis. This model ensures a steady revenue stream and allows for scalability as clients' needs grow. Planday makes money through subscription fees, which vary based on the size of the business and the features required. The platform's key features include real-time scheduling, shift swapping, payroll integration, and communication tools, all accessible via a mobile app. By streamlining these processes, Planday helps businesses reduce administrative overhead and improve operational efficiency.

Keywords: workforce management, scheduling, payroll, hourly workers, SaaS, hospitality, healthcare, retail, communication tools, mobile app.

Company overview

Planday company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2004
Headquarters
Copenhagen, Denmark
Employees
252
Open positions
14
Dealroom signal
64.6
sectorAppsectorHuman Resourcesbusiness modelSaaSsectorSaaSsectorTime ManagementsectorReportingsectorPayrollsectorStaffingsectorBack OfficesectorSchedulingsectorCommunicationsectorPlatformsectorTechscale200industryJobs Recruitment

Valuation & funding

Planday funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Mar 2021 $0 Xero
SERIES COther financing Aug 2018 $39M $154M SEB Venture Capital · Creandum · Eurazeo
SERIES BOther financing Jun 2017 Metro Group · Creandum
SERIES BOther financing Mar 2016 $14M $56M Creandum · Eurazeo · SEB Venture Capital
SERIES AOther financing May 2014 $3.8M $15M Creandum
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearEBITDAMargin
2026 −$19M
2025 −$19M
2024 −$19M
2023 −$19M
2022 −$19M
2021 −$19M
2020 −$1.5M
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Planday website traffic

Latest recorded traffic for Planday is 1.1M monthly website visits, up 0% over the last three months. Planday's team declined 24.3% over the past year.

Latest monthly visits1.1M 3-month web change0% 1-year team growth-24.3%
Monthly website visits140 observations · Oct 2014–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Planday compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Planday's talent

Book a demo to see the people
Team profiled 50 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Planday's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 4 investors entered at this stage
Creandum
Eurazeo
SEB Venture Capital
Metro Group
Other known 1 additional known investor
Xero

Global footprint

Where Planday has talent and traffic

Workforce by country
10 countries with
team presence
🇩🇰 Denmark61.9%
🇬🇧 United Kingdom20.6%
🇳🇴 Norway6.7%
🇵🇱 Poland4.1%
🇩🇪 Germany3.6%
Top 5 of 10 shown

In the news

Latest news about Planday

Recent press, funding announcements, and product moves mentioning Planday — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Planday

An AI-synthesized read of the highest-engagement posts about Planday on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Planday’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.