P
Pet Media Group
eCommerce & Marketplaces · Stockholm, Sweden · Founded 2019
Leading operator of Europe's largest online marketplaces for pets and related services, ensuring animal welfare and connecting pet lovers MoreLess
PetMediaGroup operates as a leading global online marketplace in the pet industry. The company's primary function is to facilitate the adoption of pets, assisting over 1.5 million animals in finding new homes annually. PetMediaGroup serves a diverse clientele, including breeders, pet owners, and potential pet buyers. The company operates in various markets worldwide, with a notable presence in Czechia and Scandinavia.
PetMediaGroup's business model is centered on providing a trustworthy and convenient platform for pet transactions. The company achieves this by leveraging technology to streamline the process of pet adoption, making it easier for breeders and potential pet owners to connect. The company also prioritizes safety, implementing measures to prevent misuse of its platform.
The company generates revenue through its online marketplace operations. While the specifics of its revenue model are not explicitly stated, it can be inferred that the company may charge fees for listings or transactions made through its platform. Additionally, PetMediaGroup's strategy includes partnering with and acquiring other leading pet marketplaces, which could contribute to its revenue and market share.
In summary, PetMediaGroup is a global online pet marketplace that uses technology to facilitate pet adoptions, serving breeders and potential pet owners. The company operates in various markets, with a focus on trust, safety, and convenience. Its revenue is likely derived from fees associated with its platform's use and strategic acquisitions of other pet marketplaces.
Keywords: Pet Adoption, Online Marketplace, Pet Industry, Global Operations, Breeders, Pet Owners, Trust and Safety, Technology, Revenue Generation, Strategic Acquisitions.
Company overview
Pet Media Group company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2019
- Headquarters
- Stockholm, Sweden
- Employees
- 70
- Open positions
- 5
- Dealroom signal
- 76.3
- Investment activity
- 3 companies · latest Aug 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Pet Media Group funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Aug 2019 | $12M | $48M | Verdane Capital | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $7.7M | 0% | 70 |
| 2025 | $7.7M | 0% | 62 |
| 2024 | $7.7M | 0% | 48 |
| 2023 | $7.7M | +74.3% | 55 |
| 2022 | $4.4M | +29.4% | 53 |
| 2021 | $3.4M | +190.6% | 34 |
| 2020 | $1.2M | — | 16 |
Growth signals
Pet Media Group website traffic
Latest recorded traffic for Pet Media Group is 7.6K monthly website visits, down 36.7% over the last three months. Pet Media Group's team grew 12.9% over the past year.
Hiring
Open positions at Pet Media Group
Current openings linked to this company in Dealroom.
Comparisons
Pet Media Group compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Rural VendeeCommerce & Marketplaces |
Sorocaba, Brazil | Operational | — | — | — |
 MF RuralClassified with a wide range of agribusiness products |
Ribeirão Preto, Brazil | Operational | |||
 CitipalAllowing users to scan their neighborhood to find real merchants |
Manama, Bahrain | Low Activity | |||
 MetrosCubicosWebsite of online real estate classifieds in Mexico |
Mexico City, Mexico | Acquired | |||
 ArgenpropReal estate classifieds portal in Argentina |
Buenos Aires, Argentina | Operational | |||
 YapoGeneral classifieds portal in Chile |
Chile | Acquired | |||
 AroundWireAroundwire is an online community where you can buy, sell and network with people you trust. |
Las Vegas, United States | Operational | |||
 WhoDoYouGathers recommendations shared in public conversations on social media and creates business listings for recommended pros |
Tel Aviv-Yafo, Israel | Operational |
Capital deployed
Pet Media Group investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Karlsson HorsesGeorgsmarienhütte, GermanyBuying and selling horses | horse market ehorses.com
→
DeineTierwelt.deHanover, GermanyGermany's leading pet community
→
PuppyplaatsNetherlands
→
Talent graph
Pet Media Group's talent
Source: Dealroom Talent Intelligence.
Investors
1 investor on Pet Media Group's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Pet Media Group has talent and traffic
team presence
In the news
Latest news about Pet Media Group
Recent press, funding announcements, and product moves mentioning Pet Media Group — open to read from the original sources.
Market sentiment
What the market is saying about Pet Media Group
An AI-synthesized read of the highest-engagement posts about Pet Media Group on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Pet Media Group’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.