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Orion

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AI-powered smart mattress cover for personalized sleep temperature

Santa Monica, United StatesFounded 2025Health
Valuation $0–100M Latest valuation · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Orion

Orion is a health technology company that developed a personalized smart mattress cover designed to improve sleep quality. The device tracks biometric data and utilizes artificial intelligence to regulate the user's core body temperature by heating and cooling throughout the night, which can enhance both deep and REM sleep. The company was co-founded by CEO Harry Gestetner and his father, Daniel Gestetner, who serves as Chairman. Harry Gestetner's interest in sleep and its connection to longevity grew after he sold his previous startup, Fanfix, for a reported $65 million. The founding team also includes CTO Jonathan Zwiebel and Chief Sleep Officer Dr. Michael Breus, a clinical psychologist.

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The company's business model involves an upfront hardware cost combined with a monthly subscription for access to the AI features that provide automatic temperature adjustments. For a queen-sized bed, the initial cost is $2,300, with a $17 monthly subscription. Orion aims to serve a broad consumer market by creating a more affordable alternative to existing high-end sleep temperature systems. The product includes dual-zone temperature control, allowing two people to set their side of the bed to their preferred temperature. Before use, customers may perform an at-home sleep test with a disposable wearable sensor, which helps Orion map their sleep patterns and temperature needs. The company secured $10.3 million in venture funding and began taking preorders for its mattress cover on October 14, 2025, with shipping anticipated in December of the same year.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2025
Headquarters
Santa Monica, United States
Employees
43
Open positions
13
Dealroom signal
88.6/100
Industry
Health
Sector
Health, Non-Invasive medical devices and treatments, Sleeping, Wearable, out of stealth
Technology
Recognition Technology
Business model
Manufacturing
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Orion.

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDEquity / VC Nov 2025 $18M $70M Second Sight · Browder Capital · Mucker Capital
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Growth signals

Orion website traffic

Latest recorded traffic for Orion is 130K monthly website visits, up 225% over the last three months.

Latest monthly visits130K 3-month web change+225%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States90.9%
🇮🇳 India9.1%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Orion on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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