Nui Care

Nui Care GmbH, a Munich-based health-tech company established in 2021, is addressing the growing challenges within the caregiving sector. The company was founded by Markus C. Müller, Christian Ehl, and Alexander Puschilov. The founders' personal experiences with caregiving within their own families were the catalyst for creating Nui Care, aiming to provide a comprehensive support system for family caregivers. Müller, with a background in digital business, and Ehl, with experience in both the Boston Consulting Group and the healthcare sector, combined their expertise to tackle the organizational and bureaucratic hurdles faced by caregivers. Nui Care operates in the digital health market, specifically targeting the 4.1 million family caregivers in Germany. The company's core offering is a digital care assistant, delivered through a mobile application. This app functions as a centralized platform to help users navigate the complexities of caregiving. Key features include assistance with applying for care benefits, tools for organizing daily care routines, and methods for optimizing the caregiving budget. The application provides users with information and answers to individual questions, supported by a team of caregiving experts available for personal assistance. Nui Care's business model appears to be a B2B2C approach, partnering with companies to offer the Nui Care app as an employee benefit, thereby supporting employees who have caregiving responsibilities. This strategy positions Nui Care as a corporate wellness solution, helping businesses mitigate productivity loss and absenteeism associated with employees' caregiving duties. For a monthly fee per user, partner companies provide their employees with access to the Nui platform, which includes digital tools and direct access to care consultants. This model provides a clear value proposition to employers by supporting their workforce's well-being, while simultaneously providing a much-needed resource for individuals managing the care of loved ones. Keywords: caregiving support, digital health, eldercare, family caregivers, employee benefits, health-tech, care management, corporate wellness, mobile application, caregiver assistance