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Nice One
Saudi Arabia’s Beauty E-Commerce Leader
About Nice One
Nice One is a Saudi-based e-commerce platform redefining the beauty and personal-care shopping experience across the Kingdom. Founded in 2017, the company provides a curated online marketplace offering cosmetics, skincare, fragrances, and wellness products from both global and local brands. Its mobile-first platform has become a leading digital destination for beauty enthusiasts, combining convenience, variety, and a seamless shopping journey.
As one of Saudi Arabia’s fastest-growing retail-tech companies, Nice One continues to expand its product categories and deepen its presence across the GCC region. The company leverages data-driven personalization, influencer partnerships, and advanced logistics to strengthen customer loyalty and maintain its competitive edge in MENA’s thriving e-commerce sector.
Source: Dealroom company dataAt a glance
- Status
- Listed
- Founded
- 2016
- Headquarters
- Riyadh, Saudi Arabia
- Listing
- IPO 2025
- Sector
- eCommerce & Marketplaces
- Outcome tier
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
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Nice One in the Riyadh ecosystem
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Global footprint
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Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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