Netvios

Positioned at the intersection of gaming and immersive technology, Netvios operates as a key publisher of virtual reality (VR) games for the Chinese market. The company was established in 2018 as a joint venture between the Chinese technology and gaming giant NetEase and the US-based VR game developer Survios. This strategic partnership provides Netvios with a strong foundation, combining NetEase's deep market penetration in China with Survios' expertise in creating VR content. The company is led by CEO Anjie Cao.

Netvios' core business involves publishing and distributing VR games developed both by its parent companies and by other international studios looking to enter the Chinese market. The company provides a comprehensive suite of services to its partners, including localization to meet cultural preferences, navigating the government approval process for game releases, and targeted marketing campaigns. Its portfolio spans multiple genres such as music, adventure, shooting, and sports, featuring prominent titles like 'Beat Saber', 'Creed: Rise to Glory', and 'The Room VR'. These games have achieved significant commercial success, frequently appearing on bestseller lists on platforms like PICO.

The company's business model leverages a dual-track distribution strategy. It addresses both the consumer home market and the extensive network of VR arcades prevalent in China. Netvios has established a significant footprint in the location-based entertainment (LBE) sector, distributing to over 4,000 arcades, which represents a substantial portion of the total market. To support this, Netvios developed the "NetVios Mini," a dedicated LBE VR terminal designed for the offline market. Financially, Netvios has secured significant backing to fuel its growth. It completed a Series A funding round on July 18, 2022, raising the equivalent of hundreds of millions of CNY (approximately $14.8 million USD), with OPPO's investment arm, Xunxing Investment, leading the round. This followed an earlier Pre-A round exclusively funded by Fresh Capital. The total capital raised amounts to approximately $16.4 million, which is being allocated toward content development, marketing, and team expansion.

Keywords: VR game publisher, China VR market, NetEase, Survios, virtual reality gaming, location-based entertainment, VR arcades, PICO, Anjie Cao, game localization, Chinese gaming market, VR content distribution, Creed: Rise to Glory, Beat Saber, Series A, OPPO, online publishing, LBE VR terminal, game marketing