N
Naturebox
eCommerce & Marketplaces · Redwood City, United States · Founded 2012
Makes smart, delicious snacking easy MoreLess
NatureBox is a multi-channel food company focused on providing consumers with healthier snack options. The company leverages consumer data to drive personalized, real-time innovation, enabling it to bring new products to market in just three months. NatureBox offers a wide range of over 100 distinctive snacks, all crafted with high-quality ingredients and free from high fructose corn syrup, trans fats, artificial colors, artificial flavors, and artificial sweeteners. The company serves health-conscious consumers looking for convenient and nutritious snack options. NatureBox operates in the direct-to-consumer market, utilizing a subscription-based business model to generate revenue. By offering a dynamic and personalized experience, NatureBox has built a passionate member community and established itself as one of the fastest-growing food brands in the country.
Keywords: healthy snacks, consumer data, personalized experience, direct-to-consumer, subscription model, high-quality ingredients, no artificial additives, rapid innovation, health-conscious, multi-channel.
Company overview
Naturebox company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Redwood City, United States
- Employees
- 15
- Open positions
- None listed
- Dealroom signal
- 70.5
Valuation & funding
Naturebox funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | May 2022 | $0 | — | HUNGRY | ↗ |
| SERIES COther financing | May 2015 | $30M | $120M | General Catalyst · SoftBank · UpHonest Capital · Valley Oak Investments | — |
| SERIES BOther financing | Apr 2014 | $18M | $72M | SoftBank · Canaan | — |
| SERIES AOther financing | Jul 2013 | $8.5M | $34M | Plug and Play · General Catalyst · SoftBank | — |
| SEEDOther financing | Dec 2012 | $2M | $8M | Redpoint · General Catalyst | — |
Growth signals
Naturebox website traffic
Latest recorded traffic for Naturebox is 14K monthly website visits, up 27.3% over the last three months. Naturebox's team declined 34.8% over the past year.
Comparisons
Naturebox compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 ShookitDirect to consumer grocery startup |
Tel Aviv-Yafo, Israel | Acquired | 5 | — | — |
 KozmoNext-day delivery, with the goal of delivering on-demand within two hours, for groceries |
New York City, United States | Acquired | |||
 Schlep & FetchOn-demand delivery service, personal messenger, and expedited courier in los angeles |
Los Angeles, United States | Operational | |||
 SauceyOn-demand alcohol delivery |
Los Angeles, United States | Operational | |||
 GrocerKeyGrocerKey partners with local & independent grocers to offer a free, branded online store |
Madison, United States | Acquired | |||
 Blue Bottle CoffeeDelivers coffee beans at your doorstep on a subscription model |
Oakland, United States | Acquired | |||
 ProntoTypical British meals delivered at your doorstep in 20 minutes |
London, United Kingdom | Operational | |||
 SimplyCookRecipe and ingredients delivery |
London, United Kingdom | Acquired |
Talent graph
Naturebox's talent
Source: Dealroom Talent Intelligence.
Investors
9 investors on Naturebox's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Naturebox has talent and traffic
team presence
In the news
Latest news about Naturebox
Recent press, funding announcements, and product moves mentioning Naturebox — open to read from the original sources.
Market sentiment
What the market is saying about Naturebox
An AI-synthesized read of the highest-engagement posts about Naturebox on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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