Naboo

Naboo is an AI-powered procurement platform designed to centralize and streamline the organization of corporate events. Founded in 2022 by Maxime Eduardo, Antoine Servant, Lucien Bredin, and Jean-Louis Villeminot, the Paris-based company aims to address the inefficiencies within the global corporate events market, a sector valued at over $400 billion. The founders' backgrounds include experience at consulting firm Oliver Wyman and in technology-driven entrepreneurship, which informed their strategy to simplify event organization with a transparent, turnkey service.

The company operates on a B2B SaaS model, offering an all-in-one platform for booking, managing, and executing corporate events in the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment. Its services consolidate every aspect of event planning, from venue sourcing, catering, and transportation to activities and participant management, positioning itself as an alternative to traditional agency models. Naboo utilizes AI to automate administrative tasks, such as vendor sourcing and booking, allowing its team to focus on providing high-touch, personalized service. The platform also provides tools for financial oversight, including spend tracking, compliance monitoring, automated invoicing, and corporate payment cards.

Since its launch, Naboo has experienced significant growth, having facilitated over €60 million in event bookings in its first two years and achieving a 3x year-over-year growth rate. The company serves a high-profile client list that includes Meta, Google, Microsoft, Amazon, and a quarter of France's CAC 40-listed companies. Its business model is commission-based, taking an average of 17% from transactions, which is split between the service providers and the clients.

Naboo has successfully raised significant capital to fuel its expansion. After a Series A round of €20 million, the company secured $70 million in a Series B funding round in February 2026, led by Lightspeed Venture Partners with participation from existing investors Notion Capital, ISAI, and Ternel. This funding is directed towards expanding its platform capabilities and geographic reach. Having established a presence in several European countries and launched an office in London, Naboo is now focused on conquering the North American market with a new hub in New York. The company plans to extend its AI procurement platform beyond events to cover other "tail-spend" categories for large corporations, aiming to surpass $1 billion in business volume by 2027.

Keywords: corporate event procurement, MICE management, AI event planning, B2B SaaS platform, event booking, venue sourcing, corporate retreats, spend management, event technology, procurement automation, tail-spend management, automated booking, corporate payment cards, event budget optimization, compliance management, financial transparency, vendor management, team-building activities, European event tech