M
multifi
Fuelling the growth of small and medium-sized businesses
About multifi
Based in the UK, multifi operates as a credit platform providing financial services tailored for small and medium-sized enterprises (SMEs). The company was established in 2023 to address the challenges SMEs face in securing timely and flexible financing. The principal founder and chairman is Mark Blandford, known for founding Sportingbet PLC, who brings extensive experience in growing technology businesses and venture capital investment. He is joined by co-founder and CEO Rob Keown-Boyd, who previously served as CEO of Pay4.com and co-founded Virtue Fusion.
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Multifi's business model centers on providing a digital-first lending experience. The company generates revenue through a fixed monthly platform fee, ranging from 0.3% to 0.5% of the credit limit, and interest on the funds utilized, typically between 2.49% and 3.49% per 30 days. This model is designed to be transparent, with no hidden setup costs or extra charges for same-day payments. The company targets a wide array of UK-based limited companies, from retailers and restaurants to manufacturers and professional service firms, that often struggle with working capital and cash flow management. To expand its market reach, multifi collaborates with a network of brokers, introducers, and partners through a referral program.
The core offering is a proprietary online platform that provides unsecured, revolving credit facilities. Businesses can apply online and, upon approval, access credit limits up to £350,000, with decisions often made within 72 hours. A key feature is the revolving nature of the credit, which replenishes as it's repaid, providing continuous access to funds without needing to reapply. Recently, the company expanded its offerings to cater to smaller businesses with lower turnover, providing credit limits up to £40,000. The platform also integrates finance, payments, and foreign exchange services. Through a partnership with Modulr, multifi provides embedded payment accounts, allowing clients to manage their loans and make supplier payments directly from the platform. A strategic integration with Plaid leverages open banking to streamline the application process and offer more personalized financial solutions.
Latest news
Press, funding announcements and product moves mentioning multifi.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Aug 2026 | $20M | — | Fintex Capital | ↗ |
| SEED✓Equity / VC | Oct 2023 | $13M | $53M | Fasanara Capital | ↗ |
Growth signals
Latest recorded traffic for multifi is 3.3K monthly website visits, down 46.8% over the last three months. multifi's team declined 17.4% over the past year.
Open positions
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Fasanara Capital
Series B and later1 investor entered at this stage
Fintex Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about multifi on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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