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multifi

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Fuelling the growth of small and medium-sized businesses

London, United KingdomFounded 2023Fintech
Valuation $0–100M Latest valuation · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for multifi and the history behind them.

About multifi

Based in the UK, multifi operates as a credit platform providing financial services tailored for small and medium-sized enterprises (SMEs). The company was established in 2023 to address the challenges SMEs face in securing timely and flexible financing. The principal founder and chairman is Mark Blandford, known for founding Sportingbet PLC, who brings extensive experience in growing technology businesses and venture capital investment. He is joined by co-founder and CEO Rob Keown-Boyd, who previously served as CEO of Pay4.com and co-founded Virtue Fusion.

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Multifi's business model centers on providing a digital-first lending experience. The company generates revenue through a fixed monthly platform fee, ranging from 0.3% to 0.5% of the credit limit, and interest on the funds utilized, typically between 2.49% and 3.49% per 30 days. This model is designed to be transparent, with no hidden setup costs or extra charges for same-day payments. The company targets a wide array of UK-based limited companies, from retailers and restaurants to manufacturers and professional service firms, that often struggle with working capital and cash flow management. To expand its market reach, multifi collaborates with a network of brokers, introducers, and partners through a referral program.

The core offering is a proprietary online platform that provides unsecured, revolving credit facilities. Businesses can apply online and, upon approval, access credit limits up to £350,000, with decisions often made within 72 hours. A key feature is the revolving nature of the credit, which replenishes as it's repaid, providing continuous access to funds without needing to reapply. Recently, the company expanded its offerings to cater to smaller businesses with lower turnover, providing credit limits up to £40,000. The platform also integrates finance, payments, and foreign exchange services. Through a partnership with Modulr, multifi provides embedded payment accounts, allowing clients to manage their loans and make supplier payments directly from the platform. A strategic integration with Plaid leverages open banking to streamline the application process and offer more personalized financial solutions.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2023
Headquarters
London, United Kingdom
Employees
19
Open positions
1
Dealroom signal
69.2/100
Industry
Fintech
Sub-industry
Financial Management Solutions
Sector
Fintech, uk is8 financial services
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning multifi.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Aug 2026 $20M Fintex Capital
SEEDEquity / VC Oct 2023 $13M $53M Fasanara Capital
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

multifi website traffic

Latest recorded traffic for multifi is 3.3K monthly website visits, down 46.8% over the last three months. multifi's team declined 17.4% over the past year.

Latest monthly visits3.3K 3-month web change-46.8% 1-year team growth-17.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Fasanara Capital

Series B and later1 investor entered at this stage

  • Fintex Capital
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇬🇧 United Kingdom100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about multifi on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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