MoneyHero

The company's core business revolves around its digital comparison platforms, which attract consumers through financial literacy content, product reviews, and comparison tools. Revenue is generated from commercial partners, primarily financial institutions, for successfully connecting them with consumers who apply for products like credit cards, loans, and insurance through the platforms. Its brand portfolio includes MoneyHero, SingSaver, Money101, Moneymax, and Seedly, operating in markets such as Hong Kong, Singapore, the Philippines, and Taiwan. Beyond its direct-to-consumer platforms, MoneyHero operates a B2B business called Creatory, which provides its technology solutions to third-party online channels and content creators, enabling them to monetize their audience.

Rohith Murthy currently serves as the Chief Executive Officer, having taken over from Prashant Aggarwal in February 2024. Murthy has been with the company for over a decade, holding various leadership roles and was instrumental in scaling key businesses like SingSaver and Creatory. His extensive background includes over two decades in product innovation and digital banking with firms like Citi and Standard Chartered. Prashant Aggarwal, who led the company from its early stages through its public listing, now serves in an advisory capacity. The company has undergone significant milestones, including several funding rounds, the strategic acquisition of the Singaporean community platform Seedly in 2020, and a corporate restructuring in 2022 to focus on core, high-growth markets and achieve profitability.