Mobyus

Mobyus & Value Chain, co-led by CEOs Gye-joo Lee and Joon-ho Baek, is a South Korean firm specializing in logistics automation and Supply Chain Management (SCM) solutions. The company's genesis is a 2019 merger between two specialized entities: Value Chain C&T, a logistics and SCM consulting firm established in 2012, and Mobyus, a startup founded in 2016 focused on autonomous driving technology. This strategic union combined deep industry consulting expertise with advanced robotics technology. Initially, Mobyus was dedicated to developing autonomous driving solutions for passenger cars but pivoted its focus to industrial vehicles like forklifts, recognizing the immediate market need and challenges in commercializing passenger vehicle autonomy. The combined entity aims to provide end-to-end services for logistics automation, from consulting to system implementation.

The firm operates in the industrial automation market, serving clients in manufacturing and logistics who require operational efficiency improvements in their factories and warehouses. Its business model revolves around providing a comprehensive suite of products and services, including hardware like autonomous mobile robots (AMRs) and autonomous forklifts, and software solutions for managing these systems. Mobyus generates revenue through the sale and implementation of these integrated automation solutions. A significant milestone was achieved in October 2022, when the company secured a ₩15 billion Series A funding round led by a consortium including Korea Investment Partners, Hana Securities PE, and Everbest Partners, with the total amount expected to reach up to ₩20 billion. This capital is earmarked for intensive research and development to advance their solutions and for talent acquisition. The company also has long-term goals for an Initial Public Offering (IPO).

Mobyus & Value Chain's core offerings include Autonomous Mobile Robots (AMR), Automated Guided Vehicles (AGV), and unmanned forklifts. A key product is TAMS (Total Autonomous mobile robot Management System), an integrated control platform that manages large fleets of AMRs, optimizes transport efficiency in real-time, and responds to operational issues. They also offer the MV-Suite, which encompasses a Warehouse Management System (WMS), Transportation Management System (TMS), Vehicle Management System (VMS), and Order Management System (OMS). The company differentiates itself by not just supplying hardware, but by delivering holistic digitalization strategies through expert consultation and simulation to provide optimized solutions tailored to client needs. Since 2020, they have co-developed a standard unmanned forklift platform with a leading automotive OEM and have successfully deployed large-scale AMR solutions in the overseas plants of global automotive companies.

Keywords: logistics automation, SCM solutions, autonomous mobile robots, AMR, AGV, unmanned forklifts, warehouse automation, TAMS, supply chain management, Value Chain C&T, Mobyus merger, Gye-joo Lee, Joon-ho Baek, logistics consulting, automated guided vehicles, manufacturing automation, smart factory, logistics robotics, warehouse management system, transportation management system, intralogistics, material handling automation, robotics integration