MAX

The company operates a comprehensive platform that provides commercial drivers with access to vehicle subscriptions, financing, insurance, and other support services. Its core offering is a rent-to-own model that allows drivers to acquire vehicles, including electric models, with no collateral and flexible terms. This model is designed to empower mobility entrepreneurs by helping them increase their earnings and achieve vehicle ownership. The platform serves a wide range of clients, from individual drivers of motorcycles and tricycles to enterprise customers in logistics and mobility services. MAX's business model is a pay-as-you-go (PAYG) system that integrates vehicle financing, fleet management, and digital payments.

A key focus for MAX is the transition to sustainable and environmentally friendly transportation. The company is a pioneer in deploying electric vehicles (EVs), charging infrastructure, and battery-swapping solutions in Africa. It has an assembly facility in Ibadan, Nigeria, with the capacity to produce thousands of vehicles monthly. In October 2024, MAX entered a strategic partnership with PASH Global to invest $10 million in expanding Nigeria's EV charging network.

Over the years, MAX has achieved significant growth, raising over $104 million in funding. Notable funding rounds include a $31 million Series B in December 2021 and a $24 million round in January 2026 to scale its electric mobility financing. The company serves over 18 cities and has empowered more than 52,000 drivers. Its partners include global names like Yamaha, Bolt, and Mastercard. The company aims to support 250,000 drivers by 2027 and expand its operations across West, Central, and East Africa.