Marshmallow

Fintech · London, United Kingdom · Founded 2017

Car insurance tailored for people who've moved to the UK

Valuation $1–2.5B

Revenue $50–100M

Headcount 500–1k

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Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Knowledge graph

Market map Motor and car insurance

Talent graph

Marshmallow's talent

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Employees mapped 661 incl. 18 AI specialists

Founders /100 quality score

Key operators 19 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Marshmallow's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 4 investors entered at this stage

Passion Capital

Eileen Burbidge

Chris Adelsbach

Investec

Series A 2 investors entered at this stage

Impact X Capital

Outrun Ventures

Series B+ 5 investors entered at this stage

BlackRock

Tech Nation

Columbia Lake Partners

SCOR

Portage Capital

Ownership

Who owns Marshmallow

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

45% Founders

Passion Capital 13.5%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Marshmallow has talent and traffic

Workforce by country

13 countries with
team presence

🇬🇧 United Kingdom63.2%

🇭🇺 Hungary34.3%

🇺🇸 United States0.7%

🇪🇸 Spain0.4%

🇳🇱 Netherlands0.3%

Top 5 of 13 shown

Web traffic by country

230K monthly visits
across markets

🇬🇧 United Kingdom83.4%

🇺🇸 United States5.3%

🇳🇬 Nigeria1.5%

🇸🇪 Sweden1.2%

🇦🇺 Australia0.9%

Top 5 markets shown

Market sentiment

What the market is saying about Marshmallow

An AI-synthesized read of the highest-engagement posts about Marshmallow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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