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Magic Spoon
Food · New York City, United States · Founded 2019
Provides childlike, low-carbohydrate cereal foods for adult customers MoreLess
Magic Spoon is a startup that operates in the food industry, specifically focusing on the breakfast cereal market. The company's unique selling proposition is its innovative approach to cereal, offering a product that is both nutritious and delicious. Magic Spoon's cereal is high in protein, with 12-14g in every bowl, and low in carbs, with only 4-5g net carbs per bowl. This makes it an attractive option for health-conscious consumers who are looking for a tasty yet nutritious breakfast option.
The company's target market includes adults who are seeking healthier alternatives to traditional breakfast cereals, as well as fitness enthusiasts who require high-protein diets. Magic Spoon's products are also suitable for those following a low-carb or ketogenic diet. The company's business model revolves around direct-to-consumer sales through its website, magicspoon.com. This allows Magic Spoon to maintain control over its brand, pricing, and customer experience.
Magic Spoon's revenue is generated through the sale of its cereals. The company offers a variety of flavors, including Marshmallow and Chocolatey Peanut Butter. In addition to individual sales, Magic Spoon also offers a subscription service, providing a steady stream of recurring revenue.
In conclusion, Magic Spoon is a promising startup in the food industry, offering a unique product that caters to the growing demand for healthier breakfast options. Its direct-to-consumer business model allows it to maintain control over its brand and customer experience, while its subscription service provides a reliable source of recurring revenue.
Keywords: Breakfast Cereal, High-Protein, Low-Carb, Direct-to-Consumer, Subscription Service, Health-Conscious Consumers, Nutritious, Delicious, Innovative, Food Industry.
Company overview
Magic Spoon company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2019
- Headquarters
- New York City, United States
- Employees
- 94
- Open positions
- 7
- Dealroom signal
- 78.2
Valuation & funding
Magic Spoon funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Jun 2022 | $106M | $425M | Nick Jonas · Nasir Nas Jones · Shakira Mebarak Ripoll · Russell Westbrook | ↗ |
| EARLY VCOther financing | Nov 2020 | $9M | $36M | Undisclosed | — |
| SEEDOther financing | Apr 2020 | $5.6M | $23M | RSE Ventures · Melitas Ventures · DGNL Ventures · Wild Ventures | — |
| SEEDOther financing | Sep 2019 | $5.5M | $22M | Jeffrey Raider · David Gilboa · Neil Blumenthal · Joseph Zwillinger | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $100M | 0% | 94 |
| 2025 | $100M | 0% | 96 |
| 2024 | $100M | — | 78 |
Growth signals
Magic Spoon website traffic
Latest recorded traffic for Magic Spoon is 220K monthly website visits, up 4.8% over the last three months. Magic Spoon's team declined 2.1% over the past year.
Hiring
Open positions at Magic Spoon
Current openings linked to this company in Dealroom.
Comparisons
Magic Spoon compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
NutpodsPlant-based, unsweetened coffee creamers from almonds and coconuts |
Bellevue, United States | Acquired | 36 | $35M | — |
AMylkProducts that are made by hand from a short list of organically grown artisanal ingredients that are often locally sourced |
Portland, United States | Operational | |||
Spero FoodsProduces and sells plant-based dairy and eggs |
Palo Alto, United States | Acquired | |||
MylkmaneCommerce & Marketplaces |
Los Angeles, United States | Operational | |||
Parma!Plant-Based Original Parmesan Cheesey Super Food |
Medford, United States | Operational | |||
Anita's YogurtProbiotic coconut milk yogurt |
New York City, United States | Operational | |||
BeanfieldsBeanfields's mission is to make the world a healthier place to crunch |
Los Angeles, United States | Operational | |||
Ripple FoodsMakes non-dairy milk with just as much protein as milk and half the sugar |
Berkeley, United States | Operational |
Talent graph
Magic Spoon's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Magic Spoon has talent and traffic
team presence
In the news
Latest news about Magic Spoon
Recent press, funding announcements, and product moves mentioning Magic Spoon — open to read from the original sources.
Market sentiment
What the market is saying about Magic Spoon
An AI-synthesized read of the highest-engagement posts about Magic Spoon on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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