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Magic Spoon

Food · New York City, United States · Founded 2019

Provides childlike, low-carbohydrate cereal foods for adult customers MoreLess

Magic Spoon is a startup that operates in the food industry, specifically focusing on the breakfast cereal market. The company's unique selling proposition is its innovative approach to cereal, offering a product that is both nutritious and delicious. Magic Spoon's cereal is high in protein, with 12-14g in every bowl, and low in carbs, with only 4-5g net carbs per bowl. This makes it an attractive option for health-conscious consumers who are looking for a tasty yet nutritious breakfast option.

The company's target market includes adults who are seeking healthier alternatives to traditional breakfast cereals, as well as fitness enthusiasts who require high-protein diets. Magic Spoon's products are also suitable for those following a low-carb or ketogenic diet. The company's business model revolves around direct-to-consumer sales through its website, magicspoon.com. This allows Magic Spoon to maintain control over its brand, pricing, and customer experience.

Magic Spoon's revenue is generated through the sale of its cereals. The company offers a variety of flavors, including Marshmallow and Chocolatey Peanut Butter. In addition to individual sales, Magic Spoon also offers a subscription service, providing a steady stream of recurring revenue.

In conclusion, Magic Spoon is a promising startup in the food industry, offering a unique product that caters to the growing demand for healthier breakfast options. Its direct-to-consumer business model allows it to maintain control over its brand and customer experience, while its subscription service provides a reliable source of recurring revenue.

Keywords: Breakfast Cereal, High-Protein, Low-Carb, Direct-to-Consumer, Subscription Service, Health-Conscious Consumers, Nutritious, Delicious, Innovative, Food Industry.

Valuation $100–500M
Revenue $100–500M
Headcount <100
Total funding $100–500M
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Company overview

Magic Spoon company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
New York City, United States
Employees
94
Open positions
7
Dealroom signal
78.2
client focusb2csub industryInnovative FoodsectorFood Processingbusiness modelManufacturingsectorProteinsectorDirect-to-ConsumersectorMacro-NutrientssectorCarbsindustryFood

Valuation & funding

Magic Spoon funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jun 2022 $106M $425M Nick Jonas · Nasir Nas Jones · Shakira Mebarak Ripoll · Russell Westbrook
EARLY VCOther financing Nov 2020 $9M $36M Undisclosed
SEEDOther financing Apr 2020 $5.6M $23M RSE Ventures · Melitas Ventures · DGNL Ventures · Wild Ventures
SEEDOther financing Sep 2019 $5.5M $22M Jeffrey Raider · David Gilboa · Neil Blumenthal · Joseph Zwillinger
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $100M 0% 94
2025 $100M 0% 96
2024 $100M 78
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Growth signals

Magic Spoon website traffic

Latest recorded traffic for Magic Spoon is 220K monthly website visits, up 4.8% over the last three months. Magic Spoon's team declined 2.1% over the past year.

Latest monthly visits220K 3-month web change+4.8% 1-year team growth-2.1%
Monthly website visits91 observations · Dec 2018–Jul 2026
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Comparisons

Magic Spoon compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Magic Spoon's talent

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Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

23 investors on Magic Spoon's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 10 investors entered at this stage
Lightspeed Venture Partners
Jeffrey Raider
David Gilboa
Neil Blumenthal
Joseph Zwillinger
RSE Ventures
Melitas Ventures
DGNL Ventures
Wild Ventures
Peter Attia
Series A 13 investors entered at this stage
HighPost Capital
Nick Jonas
Nasir Nas Jones
Shakira Mebarak Ripoll
Russell Westbrook
Halsey
Capital Constellation
Coefficient Capital
Siddhi Capital
The Chainsmokers
Amy Schumer
Odell Beckham
Constellation Capital (NYC)

Global footprint

Where Magic Spoon has talent and traffic

Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

In the news

Latest news about Magic Spoon

Recent press, funding announcements, and product moves mentioning Magic Spoon — open to read from the original sources.

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Market sentiment

What the market is saying about Magic Spoon

An AI-synthesized read of the highest-engagement posts about Magic Spoon on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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