Lvji Technology

The company develops and sells online tour guides through its cloud-based system. These guides feature illustrated maps of tourist attractions, editorial content, and voice-over commentaries for various points of interest, along with real-time navigation. The services are distributed to end-users mainly through partnerships with online travel agencies (OTAs) and via the company's proprietary "Lvji APP". A significant portion of its revenue is generated from sales through OTAs, which accounted for approximately 98.9% of total revenue in 2023. In addition to its core B2C offerings, Lvji provides customized solutions for tourist attractions, including smart management, service, marketing, and operation systems based on a SaaS platform.

The company's product portfolio covers a vast number of tourist sites. As of December 31, 2023, Lvji had developed 60,147 online tour guides covering 41,435 tourist attractions in China and overseas. To engage younger demographics, the company has also introduced immersive travel experiences like "Lvji Live Acting Role Playing Game," which integrates gaming and cultural stories into the tour. The firm has also partnered with major tech companies like Tencent and Gaode on projects such as "One Mobile Phone Tour Yunnan". In June 2025, Lvji Technology announced a rights issue to raise capital for upgrading its electronic guide systems, expanding services internationally, and potential acquisitions in robotics and aerial technology.