L
LUUM
Wellness Beauty · Oakland, United States · Founded 2017
Innovative robotic technology for swift, safe, and stunning eyelash extensions, personalized by expert lash artists MoreLess
LUUM is at the forefront of beauty technology innovation, merging the art of lash extensions with advanced robotics and artificial intelligence. The company has developed a groundbreaking system that automates the application of eyelash extensions, significantly reducing appointment times while maintaining high-quality results. This innovative approach not only enhances the client experience by providing faster, more consistent lash applications but also empowers lash artists by giving them access to cutting-edge tools. LUUM's technology combines AI, machine learning, and robotics to analyze each client's unique eye shape and lash characteristics, ensuring a personalized and precise application every time. By streamlining the lash extension process, LUUM is transforming the beauty industry, making luxury lash services more accessible and efficient. The company's solution addresses common challenges in the lash industry, such as inconsistent results and lengthy appointment times, while also opening up new possibilities for salon owners to increase their productivity and profitability.
Company overview
LUUM company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- Oakland, United States
- Employees
- 52
- Open positions
- 4
- Dealroom signal
- 81.6
Valuation & funding
LUUM funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLE✓Equity / VC | Sep 2026 | $6M | — | Ulta Beauty | ↗ |
| SERIES A✓Equity / VC | Nov 2024 | $16M | $63M | Boardman Bay Capital Management · Ulta Beauty · Long Journey Ventures · Artifact Capital | ↗ |
| SERIES A✓Equity / VC | Aug 2024 | $13M | $53M | Undisclosed | ↗ |
| EARLY VC✓Equity / VC | Jul 2022 | $0 | — | Ulta Beauty · SaxeCap · Ascendant Venture · Xseed Capital | ↗ |
| SEEDEquity / VC | Mar 2022 | $699K | $2.8M | Undisclosed | ↗ |
| SEEDEquity / VC | Jun 2020 | Foundation Capital | — | ||
| DEBTDebt | Oct 2019 | Standard Treasury | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 53 |
| 2025 | 48 |
| 2024 | 34 |
| 2023 | 18 |
| 2022 | 12 |
| 2021 | 17 |
Growth signals
LUUM website traffic
Latest recorded traffic for LUUM is 4.5K monthly website visits, up 12.5% over the last three months. LUUM's team grew 8.3% over the past year.
Comparisons
LUUM compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Talent graph
LUUM's talent
Source: Dealroom Talent Intelligence.
Investors
13 investors on LUUM's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where LUUM has talent and traffic
team presence
In the news
Latest news about LUUM
Recent press, funding announcements, and product moves mentioning LUUM — open to read from the original sources.
Market sentiment
What the market is saying about LUUM
An AI-synthesized read of the highest-engagement posts about LUUM on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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