L
Lolli
Fintech · New York City, United States · Founded 2018
A rewards application that allows to earn bitcoin when shop online MoreLess
Lolli is a rewards application that allows users to earn bitcoin or cash back on their purchases when they shop online at over 25,000 stores, including major retailers like Ulta Beauty, Groupon, and Booking.com. The company operates on a B2C model, earning a commission from its partner stores for driving sales, a portion of which is then shared with the user as a reward.
Recently, Lolli was acquired by Thesis*, a venture studio focused on Bitcoin, to expand its bitcoin rewards ecosystem. This acquisition aims to integrate Lolli into a broader suite of products and services, furthering the adoption of Bitcoin. The company has also secured an $8 million Series B funding round to expand its rewards program to enterprises, suggesting a future B2B offering.
Keywords: bitcoin rewards, cashback, e-commerce, affiliate marketing, loyalty program, cryptocurrency, retail technology, customer rewards, online shopping, financial technology
Company overview
Lolli company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2018
- Headquarters
- New York City, United States
- Employees
- 130
- Open positions
- None listed
- Dealroom signal
- 67.0
- Investment activity
- 1 companies · latest Oct 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Lolli funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2025 | $0 | — | Thesis | ↗ |
| SERIES B✓Equity / VC | Dec 2023 | $8M | $50M | Bain Capital Ventures · Founders Fund · Logan Paul · Seven Seven Six | ↗ |
| SERIES A✓Equity / VC | Jul 2021 | $10M | $40M | Logan Paul · Josh Richards · ACrew Capital · Forerunner Ventures | ↗ |
| EARLY VC✓Equity / VC | Mar 2021 | $5M | $20M | Serena Ventures · Night Media · Seven Seven Six · Cody Ko | — |
| SEED✓Equity / VC | May 2020 | $3M | $12M | Bain Capital Ventures · Sound Ventures · Digital Currency Group · Craft Ventures | ↗ |
| SEED✓Equity / VC | Nov 2018 | SV Angel · Bain Capital Ventures · Version One Ventures · Forerunner Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $8M | 0% | 129 |
| 2025 | $8M | 0% | 130 |
| 2024 | $8M | 0% | 114 |
| 2023 | $8M | +72.8% | 81 |
| 2022 | $4.6M | +35.3% | 48 |
| 2021 | $3.4M | +36% | 35 |
| 2020 | $2.5M | — | 24 |
Growth signals
Lolli website traffic
Latest recorded traffic for Lolli is 46K monthly website visits, down 13.2% over the last three months. Lolli's team grew 0% over the past year.
Comparisons
Lolli compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Lolli investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Lolli's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Lolli has talent and traffic
team presence
In the news
Latest news about Lolli
Recent press, funding announcements, and product moves mentioning Lolli — open to read from the original sources.
Market sentiment
What the market is saying about Lolli
An AI-synthesized read of the highest-engagement posts about Lolli on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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