Logically

Logically is a technology company founded in 2017 that specializes in combating harmful and misleading online content by combining artificial intelligence with human expertise. The company was founded by Lyric Jain, an alumnus of MIT and Cambridge, who was motivated by personal experiences with misinformation and the broader societal impact observed during events like the Brexit referendum. Jain's background in engineering and computer science, with experience at institutions like MIT, shaped the company's technology-driven approach to a complex social problem.

Logically's core business revolves around its proprietary AI platform, Logically Intelligence, which provides narrative intelligence and threat detection services. This platform analyzes data from a vast number of public online sources and social media platforms to identify and assess the credibility of information, track the spread of narratives, and detect coordinated disinformation campaigns. The company employs a hybrid model, using AI for at-scale analysis and a team of human fact-checkers and analysts to provide the necessary nuance, context, and verification. Its technology is capable of analyzing content in over 200 languages, offering services like video transcription, claim extraction, and risk scoring to streamline the fact-checking process.

The company's business model is primarily B2B and B2G, offering subscription-based access to its threat intelligence platform and fact-checking services. Its clients include government bodies in the UK, US, and India, as well as private enterprises, social media platforms, and public relations firms. For these clients, Logically provides solutions for public safety, operational resilience, reputation management, brand protection, and national security. The company has secured significant funding, including a $24 million Series A round in March 2022 from investors like Vitruvian Partners and the Amazon Alexa Fund. In August 2024, Logically acquired Insikt AI, a Barcelona-based AI firm, to enhance its research, development, and social network analysis capabilities. However, in July 2025, it was reported that the company had lost contracts with major platforms TikTok and Meta and was sold to Kreatur Ltd. as part of an administration process.

Keywords: narrative intelligence, threat detection, disinformation analysis, fact-checking, AI content moderation, online safety, social media analysis, open-source intelligence, reputation management, risk mitigation, information warfare, counter-misinformation, social network analysis, influence operations, public safety technology, brand protection, crisis management, narrative monitoring, media literacy, threat intelligence platform