L
Livingly
eCommerce & Marketplaces · San Carlos, United States · Founded 2006
Livingly - Style, Entertainment, Love, Lifestyle MoreLess
Livingly Media operates as a digital publisher with a portfolio of lifestyle and entertainment websites tailored for female audiences. Initially established as Zimbio, Inc. in 2006 by co-founders Danny Khatib and Tony Mamone, the company rebranded to Livingly Media in August 2012. This name change followed the strategic acquisition of Lonny Magazine in July 2012, which expanded its footprint into the home decor space.
Headquartered in Redwood City, California, the company targets its content across a spectrum of interests including entertainment news, fashion, beauty, and home design through its various online properties. The business model centers on generating revenue through programmatic advertising and native sponsorships, connecting brands with its engaged readership. The company's primary assets are its websites, which include Zimbio.com (entertainment news), StyleBistro.com (fashion and beauty), and Lonny.com (home design and decor). This collection of digital magazines provides professionally produced articles, high-quality photography, and videos to attract and retain a large user base.
Over its history, Livingly Media has seen significant ownership changes. In February 2015, the European digital publishing group Aufeminin, a subsidiary of Axel Springer at the time, acquired Livingly Media for an initial price of $25 million. This move was part of Aufeminin's strategy to bolster its presence in the U.S. market. More recently, in February 2022, Recurrent Ventures acquired Livingly Media from TF1, which had previously acquired Aufeminin. The company has been venture-backed by firms such as Menlo Ventures, Draper Associates, and Great Oaks Venture Capital, having raised approximately $15.7 million in total funding over two rounds.
Keywords: digital media, online publisher, women's lifestyle, entertainment news, fashion content, beauty trends, home decor, native advertising, programmatic advertising, content marketing, Zimbio, StyleBistro, Lonny Magazine, audience engagement, digital content, brand sponsorship, online media, content monetization, media acquisition, venture-backed
Company overview
Livingly company information
The essential company record, classifications and operating signals in one place.
- Status
- Closed
- Founded
- 2006
- Headquarters
- San Carlos, United States
- Employees
- 1
- Open positions
- None listed
- Dealroom signal
- 0.0
- Investment activity
- 2 companies · latest Feb 2015
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Livingly funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jan 2026 | $0 | — | Recurrent Ventures | — |
| Other✓Other financing | Feb 2015 | $0 | — | AuFeminin Group | — |
| SERIES B✓Equity / VC | May 2012 | $8.9M | $36M | Great Oaks Venture Capital · Draper Associates · Menlo Ventures | — |
| SERIES A✓Equity / VC | Aug 2007 | $6.8M | $27M | Menlo Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $53K | 0% | 1 |
| 2025 | $53K | 0% | 1 |
| 2024 | $53K | 0% | 1 |
| 2023 | $53K | -99.6% | 1 |
| 2022 | $15M | 0% | 1 |
| 2021 | $15M | 0% | 1 |
| 2020 | $15M | — | — |
Growth signals
Livingly website traffic
Latest recorded traffic for Livingly is 170 monthly website visits, down 46.9% over the last three months. Livingly's team grew 0% over the past year.
Comparisons
Livingly compared with similar companies
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Capital deployed
Livingly investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ZimbioSan Carlos, United StatesZimbio Take Pride In Creating Solutions For Clinicians And Their Patients
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Lonny MagazineSan Carlos, United States
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Talent graph
Livingly's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Livingly has talent and traffic
In the news
Latest news about Livingly
Recent press, funding announcements, and product moves mentioning Livingly — open to read from the original sources.
Market sentiment
What the market is saying about Livingly
An AI-synthesized read of the highest-engagement posts about Livingly on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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