LifeBEAM

Leveraging its expertise in bio-sensing, LifeBEAM transitioned into the consumer market, focusing on fitness and wellness wearables. The company's business model involved both licensing its technology to major brands and developing its own consumer products. LifeBEAM's sensor and algorithm technology was integrated into products from partners like Samsung, Under Armour, and Lazer Helmets. A significant milestone was the creation of the Vi, a wearable A.I. personal trainer delivered through Harmon Kardon-engineered earphones. This device featured bio-sensors in the earbuds to track metrics like heart rate, motion, and elevation, providing real-time coaching and personalized feedback to users. To fund this venture, LifeBEAM ran a highly successful Kickstarter campaign in 2016, raising $1.68 million. The company also developed other consumer products, including a smart helmet for cyclists and a smart hat for runners, which integrated their aerospace-grade sensor technology to monitor performance data. The company's funding included a notable Series A round of $16 million in March 2016, bringing its total investment to over $18 million.