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Lama

AI · New York City, United States · Founded 2022

A lending exchange for the embedded era MoreLess

Lama.ai operates in the financial technology sector, specializing in embedded finance solutions designed to empower small and medium-sized businesses (SMBs). The company provides a platform that integrates financial services directly into business operations, allowing SMBs to access fair and transparent capital to fuel their growth. Lama.ai serves a diverse range of clients, primarily focusing on small and medium enterprises that require efficient and straightforward financial solutions to scale their operations.

The market Lama.ai operates in is highly competitive, with a growing demand for innovative financial technologies that simplify access to capital. The company's business model revolves around offering embedded finance solutions, which means integrating financial services like lending directly into the business processes of their clients. This approach not only streamlines financial operations but also enhances the overall user experience for SMBs.

Lama.ai generates revenue through a combination of service fees and interest on the capital provided. By leveraging advanced technology and data analytics, the company ensures that the lending process is both efficient and transparent, minimizing risks and maximizing returns for both the business and its clients.

Keywords: embedded finance, SMBs, transparent capital, financial technology, lending solutions, business growth, data analytics, financial services, fintech, innovative technology.

Valuation $0–100M
Revenue $1–10M
Headcount <100
Total funding $10–50M
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Company overview

Lama company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2022
Headquarters
New York City, United States
Employees
51
Open positions
9
Dealroom signal
87.5
client focusb2btechnologyArtificial Intelligencebusiness modelSaaSindustryEnterprise Software

Valuation & funding

Lama funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Jun 2026 $12M $48M SixThirty Ventures · SixThirty CYBER · 1st & Main Growth Partners · Hetz Ventures
SEEDEquity / VC Oct 2022 $9M $36M Nathaniel Harley · Hetz Ventures · Foundation Capital · SixThirty Ventures
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $1.2M 0% 51
2025 $1.2M 0% 41
2024 $1.2M 0% 26
2023 $1.2M 18
2022 15
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Growth signals

Lama website traffic

Latest recorded traffic for Lama is 33K monthly website visits, down 31.3% over the last three months. Lama's team grew 24.4% over the past year.

Latest monthly visits33K 3-month web change-31.3% 1-year team growth+24.4%
Monthly website visits46 observations · Oct 2022–Jul 2026
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Comparisons

Lama compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Lama's talent

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Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Lama's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 7 investors entered at this stage
Hetz Ventures
Viola Ventures
Nathaniel Harley
Foundation Capital
SixThirty Ventures
Elad Tsur
Shai Stern
Series A 4 investors entered at this stage
EJF Ventures
SixThirty CYBER
1st & Main Growth Partners
Fin Capital
Other known 1 additional known investor
EJF Capital

Global footprint

Where Lama has talent and traffic

Workforce by country
3 countries with
team presence
🇮🇱 Israel60%
🇺🇸 United States13.3%
🇬🇧 United Kingdom3.3%
3 countries shown

In the news

Latest news about Lama

Recent press, funding announcements, and product moves mentioning Lama — open to read from the original sources.

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Market sentiment

What the market is saying about Lama

An AI-synthesized read of the highest-engagement posts about Lama on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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