K
Kovi
Transportation · São Paulo, Brazil · Founded 2018
Provides rental cars for on-demand drivers in Latin America MoreLess
Kovi is a Brazilian startup operating in the automotive sector, specifically in the car rental and sales market. The company offers a unique business model where customers can rent or purchase both new and used vehicles without the need for credit approval. This makes Kovi an attractive option for individuals who may not have access to traditional financing options.
The company's offerings are flexible, allowing customers to pay only for the kilometers they drive or opt for unlimited kilometers. This flexibility extends to the payment methods as well, with options to pay via credit card, PIX (a Brazilian instant payment system), or bank slip.
Kovi's services are not limited to just providing a vehicle. They also include protections, maintenance, and documentation, making the process hassle-free for the customer. The company operates primarily online, making it convenient for customers to choose their preferred car model or category and complete the payment process.
The company's target market includes individuals looking for an affordable and convenient way to rent or own a car. Kovi operates in a competitive market but differentiates itself through its unique business model and customer-centric approach.
The company generates revenue through the rental and sale of vehicles. The pricing is competitive, with the company claiming to offer the best prices in the market.
Keywords: Car rental, Car sales, No credit approval, Flexible payment, Online business model, Competitive pricing, Inclusive services, Customer-centric, Brazilian market, Affordable.
Company overview
Kovi company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2018
- Headquarters
- São Paulo, Brazil
- Employees
- 1,749
- Open positions
- 86
- Dealroom signal
- 88.1
- Investment activity
- 1 companies · latest Oct 2021
- Capital deployed
- $887K
- Preferred round
- SEED
Valuation & funding
Kovi funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2025 | $0 | — | Moove | ↗ |
| DEBTDebt | Jun 2024 | $8M | — | Undisclosed | ↗ |
| DEBTDebt | Jul 2023 | $32M | — | Undisclosed | ↗ |
| DEBTDebt | Aug 2021 | $20M | — | Undisclosed | — |
| SERIES BOther financing | Aug 2021 | $104M | $416M | Justin Mateen · Peter Thiel · Endeavor Catalyst · Norte Ventures | ↗ |
| SERIES AOther financing | Nov 2019 | Y Combinator · Justin Mateen · Kevin Efrusy · Monashees | — | ||
| SEEDOther financing | Mar 2019 | Y Combinator | — | ||
| SEEDOther financing | Mar 2019 | Y Combinator · ONEVC · Global Founders Capital · Maya Capital | — | ||
| SUPPORT PROGRAMOther financing | Dec 2018 | Google for Startups Accelerator | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $9.4M | 0% | 1,749 |
| 2025 | $9.4M | 0% | 1,663 |
| 2024 | $9.4M | 0% | 1,399 |
| 2023 | $9.4M | 0% | 1,128 |
| 2022 | $9.4M | 0% | 982 |
| 2021 | $9.4M | 0% | — |
| 2020 | $9.4M | — | — |
Growth signals
Kovi website traffic
Latest recorded traffic for Kovi is 470K monthly website visits, down 19% over the last three months. Kovi's team grew 5.2% over the past year.
Hiring
Open positions at Kovi
Current openings linked to this company in Dealroom.
Comparisons
Kovi compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 YnstantLow-commission carpooling platform offering affordable, fair, and simple ride-sharing for everyday travelers |
Paris, France | Operational | 7 | — | — |
 AwtoThe first carsharing with a regional presence in Latin America |
Santiago, Chile | Operational | |||
 TravelCarCar rental and parking booking site. Part of the Free2Move ecosystem since 2020 |
Paris, France | Acquired | |||
 VirtuoProvides a range of cars on demand that can be unlocked all with a phone |
Paris, France | Operational | |||
 HertzLargest worldwide airport general use car rental company |
Shadow Wood , United States | Acquired | |||
 DrivyPeer-to-peer car rental platform |
Paris, France | Acquired | |||
 MobileeeeRegional e-mobility solutions |
Frankfurt, Germany | Operational | |||
 Bookingdrive.comA platform that enables car owners to rent out their cars |
Porto, Portugal | Closed |
Capital deployed
Kovi investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Kovi's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Kovi has talent and traffic
team presence
In the news
Latest news about Kovi
Recent press, funding announcements, and product moves mentioning Kovi — open to read from the original sources.
Market sentiment
What the market is saying about Kovi
An AI-synthesized read of the highest-engagement posts about Kovi on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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