JustAI

JustAI, formerly known as Just Words, provides an AI-first marketing technology stack for enterprises, aiming to transform growth by turning content into conversations. Founded in 2024 by Neha Mittal and part of the Y Combinator W24 batch, the company is headquartered in San Francisco. Neha Mittal, the CEO and co-founder, previously served as the head of product for Retention & Growth at both Pinterest and Twitter. Her experience at Twitter, where a minor copy change in a push notification led to acquiring 800,000 additional users, highlighted the power of copy. This insight, coupled with the slow pace of implementing such changes, inspired the creation of internal tools to automate the process, which significantly boosted user growth and laid the groundwork for JustAI.

The company's core product enables businesses to automatically refresh content on growth channels, such as emails, using reinforcement learning, artificial intelligence, and causal inferences. This technology allows clients to move from traditional A/B testing to a more dynamic, "always-on" testing model, enabling the evaluation of over 100 messaging variations within a month. The platform's AI optimizes traffic for the most effective variants, providing insights without the extensive operational setup required for manual A/B tests. The business model is geared towards enterprises, helping them increase the speed of their experimentation by tenfold and achieve statistically significant lifts in engagement. JustAI has demonstrated success with clients like Coursera, Thumbtack, and Tumblr, showing measurable improvements in click-through rates, open rates, and conversions. After raising $1.7 million from investors including Peak XV and Y-Combinator, the company rebranded from Just Words to JustAI to better reflect its expanded focus on intelligence, speed, and creativity in marketing workflows.

Keywords: lifecycle marketing, AI marketing, reinforcement learning, causal inference, content optimization, automated content refresh, dynamic testing, marketing technology, enterprise software, growth marketing, personalization engine, customer engagement, push notifications, email marketing, marketing automation, Neha Mittal, Y Combinator, marketing analytics, content strategy