Jesse & Ben's

Over time, the business grew to include multiple food trucks and a fast-casual restaurant concept focused on high-quality fast food, including regenerative grass-fed beef burgers. The idea to launch a frozen french fry brand emerged during the COVID-19 pandemic when sourcing and labor challenges made hand-cutting fries for their restaurant impractical. Realizing a gap in the market for high-quality, clean-ingredient frozen fries, they launched Jesse & Ben's in June 2024, initially in independent stores in the Mid-Atlantic. The business model focuses on retail distribution through major grocery chains like Whole Foods Market and Sprouts Farmers Market, as well as online via platforms like Thrive Market. The company also serves the food service industry, with national distributors like Sysco and U.S. Foods carrying their products.

Jesse & Ben's offers a variety of products, including Classic Sea Salt (made with avocado oil), Rosemary & Garlic (avocado oil), and Tallow & Sea Salt (grass-fed beef tallow). They also released an exclusive Sweet Potato Fries with Beef Tallow for Sprouts. The brand emphasizes transparency with its short ingredient lists and positions itself as a healthier, restaurant-quality alternative to legacy frozen fry brands. The company has experienced rapid growth, securing a multi-million dollar seed funding round in its first year to scale production.