I
Iterate
Marketing · Oslo, Norway · Founded 2007
Building products, startups, brands, and systems for some of Norway's most known and unknown companies MoreLess
Iterate is a venture building and investment firm that leverages design, code, and collective intelligence to help companies innovate and grow. Serving a diverse range of clients from startups to established enterprises, Iterate operates primarily in the technology and innovation sectors. The company's business model revolves around building ventures, investing in people, and utilizing lean experimentation to rapidly develop and test products. Iterate generates revenue through equity stakes in the ventures they help build and grow, as well as through consulting and branding services. The firm is committed to creating a safe environment for teams to experiment and innovate, emphasizing the importance of dreams, values, and willpower in their approach.
Keywords: venture building, investment, innovation, design, code, collective intelligence, lean experimentation, equity stakes, consulting, branding.
Company overview
Iterate company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2007
- Headquarters
- Oslo, Norway
- Employees
- 49
- Open positions
- None listed
- Dealroom signal
- 81.1
Valuation & funding
Iterate funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Mar 2022 | $12M | $48M | Aars | ↗ |
| GRANT✓Other financing | May 2021 | $363K | — | Innovation Norway | — |
| GRANT✓Other financing | Oct 2020 | $182K | — | Innovation Norway | — |
| GRANT✓Other financing | Nov 2018 | $61K | — | Innovation Norway | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | Profit | Margin |
|---|---|---|---|---|
| 2026 | $8M | 0% | −$6.3M | -79.4% |
| 2025 | $8M | 0% | −$6.3M | -79.4% |
| 2024 | $8M | 0% | −$6.3M | -79.4% |
| 2023 | $8M | -22.3% | ||
| 2022 | $10M | -4.9% | ||
| 2021 | $11M | -4.2% | ||
| 2020 | $11M | — |
Growth signals
Iterate website traffic
Latest recorded traffic for Iterate is 4.2K monthly website visits, up 75% over the last three months. Iterate's team grew 8.9% over the past year.
Comparisons
Iterate compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Iterate's talent
Source: Dealroom Talent Intelligence.
Investors
2 investors on Iterate's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Iterate has talent and traffic
team presence
In the news
Latest news about Iterate
Recent press, funding announcements, and product moves mentioning Iterate — open to read from the original sources.
Market sentiment
What the market is saying about Iterate
An AI-synthesized read of the highest-engagement posts about Iterate on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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