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Insta360
Consumer Services · Shenzhen, China · Founded 2014
Insta360 is a professional intelligent technology company MoreLess
Insta360 is a leading innovator in the action camera market, specializing in 360-degree cameras that cater to both amateur and professional content creators. The company operates in the consumer electronics and digital imaging sectors, providing high-quality cameras designed for a variety of activities including biking, motorcycling, snowboarding, and underwater photography. Insta360's business model revolves around the sale of its hardware products, complemented by proprietary software that enhances the user experience through advanced editing capabilities. Revenue is primarily generated through direct sales on their website and through various retail partners globally. The company serves a diverse client base ranging from individual consumers to professional videographers and enterprises that utilize their technology for specialized applications like LiDAR mapping. Insta360 continues to innovate with new product releases and software updates, maintaining a competitive edge in the rapidly evolving digital imaging market.
Keywords: 360-degree cameras, action cameras, content creation, digital imaging, consumer electronics, advanced editing, biking cameras, motorcycling cameras, underwater photography, LiDAR mapping.
Company overview
Insta360 company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Shenzhen, China
- Employees
- 854
- Open positions
- 12
- Dealroom signal
- 95.0
Valuation & funding
Insta360 funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| IPO | Jun 2025 | $269M | $9.7B | Undisclosed | ↗ |
| SERIES E | Sep 2019 | $20M | $80M | Undisclosed | — |
| SERIES C | Mar 2019 | $30M | $120M | Xunlei · IDG Capital · Qiming Venture Partners | — |
| SERIES B | Mar 2016 | — | — | Qiming Venture Partners · IDG Ventures · Xunlei · Frees Fund | — |
| SERIES A | Mar 2015 | — | — | Qiming Venture Partners | — |
| ANGEL | May 2014 | IDG Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $1.3B | 0% | 854 |
| 2025 | $1.3B | +74.8% | 628 |
| 2024 | $766M | +53.3% | 444 |
| 2023 | $500M | +78.1% | 338 |
| 2022 | $281M | +53.7% | 276 |
| 2021 | $183M | +56.2% | 216 |
| 2020 | $117M | — | 173 |
Growth signals
Insta360 website traffic
Latest recorded traffic for Insta360 is 5.6M monthly website visits, up 19.1% over the last three months. Insta360's team grew 36% over the past year.
Comparisons
Insta360 compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 NetEaseOffers online game services, advertising services, and wireless value-added services in China |
Guangzhou, China | Operational | 12,066 | — | $55B |
 SteelSeriesSteelSeries is a Danish maker of gaming peripherals and accessories, including headsets, keyboards, mice, gaming surfaces and software |
Chicago, United States | Acquired | |||
 XiaomiDesigns and sells low-cost smartphones, tablets and smart home devices |
Haidian, China | Operational | |||
 Zhangyue TechnologyZhangyue Technology is a China-based developer of the iReader e-book reader |
Chaoyang District, China | Operational | |||
 RazerGaming hardware provider |
Irvine, United States | Operational | |||
 Magic LeapDevelops mixed reality computing platform that enables users to interact with the world |
Plantation, United States | Acquired | |||
 ValveVideo game development and digital distribution platform. |
Bellevue, United States | Operational | |||
 BeyondTheStory LimitedConsumer Services |
London, United Kingdom | Operational |
Capital deployed
Insta360 investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Insta360's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Insta360 has talent and traffic
team presence
In the news
Latest news about Insta360
Recent press, funding announcements, and product moves mentioning Insta360 — open to read from the original sources.
Market sentiment
What the market is saying about Insta360
An AI-synthesized read of the highest-engagement posts about Insta360 on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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