COMPANY PROFILE

i-Run

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Specialists for beginners, intermediates, confirmed sports and leisure activities

Balma, FranceFounded 2007eCommerce & Marketplaces

Valuation $100–500M Latest valuation · 2022

Revenue $100–500M Latest reported FY

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About i-Run

i-Run.fr is an online retailer specializing in running equipment, including shoes, clothing, and accessories. Established in 2007, the company has positioned itself as a leading player in the French market for running gear. It caters to a broad range of customers, from beginners to professional athletes, offering products suitable for all levels of experience and all types of running, from trail to long-distance.

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The company's business model is based on e-commerce, selling products directly to consumers through its website. It offers a wide variety of brands, including Asics, Adidas, Mizuno, Nike, New Balance, Garmin, Salomon, and Saucony. The company also offers discounts on recommended retail prices, which is a key selling point for cost-conscious consumers.

i-Run.fr also provides guidance to customers, helping them choose the right products based on their specific needs. This customer-centric approach, combined with a wide product range, has helped the company build a strong reputation in the market.

In addition to running gear, i-Run.fr also sells hiking equipment, including shoes and accessories, further diversifying its product offering. The company also keeps up with the latest product releases, ensuring that its customers have access to the newest and most innovative products on the market.

In terms of revenue, i-Run.fr makes money by selling products at a markup from wholesale prices. The company's online-only model allows it to keep overhead costs low, which in turn enables it to offer competitive prices to its customers.

Source: Dealroom company data