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Hundeland

eCommerce & Marketplaces · Munich, Germany · Founded 2012

Online shop offering a wide range of high-quality dog food and accessories with fast, secure delivery MoreLess

Hundeland.de is a premier online retailer specializing in high-quality pet food and supplies. The company caters primarily to pet owners who seek premium nutrition and care products for their pets. Operating in the e-commerce market, Hundeland.de offers a wide range of products from top brands such as Acana, Animonda, Royal Canin, and Terra Canis, among others. The business model is based on direct-to-consumer sales through its online platform, where customers can browse, select, and purchase products conveniently. Revenue is generated through the sale of pet food, treats, and accessories, with a focus on providing tailored nutrition solutions and exceptional customer service. The company serves a diverse clientele, including pet owners who prioritize quality and health for their pets. Hundeland.de's market strategy includes leveraging its extensive product range and strong brand partnerships to attract and retain customers. The company also emphasizes customer satisfaction through efficient delivery services and a user-friendly online shopping experience.

Keywords: premium pet food, online retailer, top brands, tailored nutrition, e-commerce, direct-to-consumer, pet supplies, customer service, high-quality, diverse clientele.

Company overview

Hundeland company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2012
Headquarters
Munich, Germany
Employees
2
Open positions
None listed
Dealroom signal
56.6
Investment activity
1 companies · latest May 2016
Capital deployed
Preferred round
MERGER
client focusb2csub industryFood Logistics & Deliverybusiness modelMarketplace & ecommercesectorRetailsectorDirect-to-ConsumersectorPetssectorPet FoodindustryFoodindustryHome Living

Valuation & funding

Hundeland funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Jun 2017 $14M $57M Mountain Partners · Heliad · Reimann Investors · Deutsche Handelsbank
EARLY VCEquity / VC Mar 2016 $5.5M $22M Mountain Partners · Venture Stars · Heliad
EARLY VCEquity / VC Jul 2015 $0 Payments Group Holding · Logan Capital AG · Blumberg Capital · Mountain Partners
MEDIA FOR EQUITYEquity / VC Jun 2014 $0 German Media Pool VC
SERIES BEquity / VC Jun 2014 $0 Blumberg Capital · Payments Group Holding · Point Nine · Venture Stars
SERIES AEquity / VC Dec 2013 Blumberg Capital · Mountain Partners · Point Nine · Logan Capital AG
SEEDEquity / VC Jan 2013 Blumberg Capital · Logan Capital AG · Monkfish Equity · Point Nine
MERGEROther financing Mar 2012 AlphaPet Ventures
SEEDEquity / VC Mar 2012 Venture Stars
Showing 9 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearProfitMargin
2026 $8.5M
2025 $8.5M
2024 $8.5M
2023
2022
2021
2020
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Hundeland website traffic

Latest recorded traffic for Hundeland is 270 monthly website visits, down 82% over the last three months. Hundeland's team declined 33.3% over the past year.

Latest monthly visits270 3-month web change-82% 1-year team growth-33.3%
Monthly website visits132 observations · Jun 2015–Jun 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Hundeland compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Hundeland investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Hundeland's talent

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Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on Hundeland's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 6 investors entered at this stage
Venture Stars
Monkfish Equity
Blumberg Capital
Logan Capital AG
Point Nine
Mountain Partners
Series A 3 investors entered at this stage
Payments Group Holding
Holger Hengstler
Heliad
Series B+ 2 investors entered at this stage
Reimann Investors
Deutsche Handelsbank
Other known 2 additional known investors
AlphaPet Ventures
German Media Pool VC

Global footprint

Where Hundeland has talent and traffic

Workforce by country
1 countries with
team presence
🇩🇪 Germany100%
1 country shown

In the news

Latest news about Hundeland

Recent press, funding announcements, and product moves mentioning Hundeland — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Hundeland

An AI-synthesized read of the highest-engagement posts about Hundeland on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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