Hivestack

Hivestack operates as a full-stack marketing technology company specializing in programmatic digital out-of-home (DOOH) advertising. Founded in 2017 by Andreas Soupliotis and headquartered in Montreal, Canada, the company developed a platform to automate the buying and selling of DOOH ad inventory. Soupliotis, who previously founded Ayuda Media Systems, spun Hivestack out of Ayuda in 2017 before selling Ayuda to Broadsign in 2019. A key milestone for Hivestack was its acquisition by Israeli adtech firm Perion Network in December 2023 for $100 million, with an additional potential of $25 million in performance-based payments. As of early 2025, the Hivestack brand is being integrated into Perion's unified platform, Perion One.

The company's business model is centered on its dual-sided platform that serves both advertisers (the buy-side) and digital screen owners (the sell-side). On the buy-side, marketers and advertising agencies use Hivestack’s Demand-Side Platform (DSP) to plan and execute campaigns. This platform allows for the targeting of custom audiences by leveraging geo-temporal data, mobile location data, and consumer movement patterns to activate DOOH screens in real-time. This means ads are delivered when the intended audience is most likely to be near the screens. On the sell-side, DOOH media owners utilize Hivestack’s Supply-Side Platform (SSP) and Ad Exchange to connect their digital inventory to a global marketplace and generate programmatic revenue. Media owners can also use the company's Ad Server for managing directly sold, impression-based campaigns. Revenue is generated through fees associated with transactions on its platforms.

Hivestack's technology bridges the gap between digital advertising's data-driven precision and the high-impact nature of out-of-home media. Its platform provides tools for audience planning, ad serving, and campaign measurement, enabling clients to track business outcomes and return on investment. Key features include geofencing, moment targeting (triggering ads based on factors like weather), and AI-powered optimization. The platform operates in over 32 countries, serving major brands like Uber, Colgate, and Lego, as well as large media agencies and owners such as GroupM, Clear Channel, and Lamar. Strategic partnerships, such as an integration with Yahoo's DSP, have expanded its reach by allowing Yahoo's clients to access Hivestack's global inventory through real-time bidding.

Keywords: programmatic DOOH, digital out-of-home advertising, adtech, demand-side platform, supply-side platform, ad exchange, audience targeting, location-based advertising, Andreas Soupliotis, Perion, ad server, media owners, real-time bidding, campaign measurement, geotemporal data, DOOH inventory, marketing technology, cross-channel media, impression-based buying, ad serving