H
Hint
Food · San Francisco, United States · Founded 2005
А healthy lifestyle brand known for its delicious unsweetened flavored water MoreLess
Hint, accessible via drinkhint.com, is a startup specializing in fruit-infused, flavored water. The company offers a variety of natural flavors such as peach, raspberry, pineapple, and watermelon, all without sugar, diet sweeteners, calories, preservatives, and are vegan, gluten-free, and kosher. Hint operates in the health and wellness market, targeting health-conscious consumers who seek a tasty yet healthy alternative to sugary beverages.
Hint's primary clientele includes individuals who prioritize health and wellness, often looking for convenient, healthy hydration options. The company serves a broad demographic, from fitness enthusiasts to busy professionals and families. Hint's market is primarily the United States, but its online presence allows it to reach a wider audience.
The business model of Hint revolves around direct-to-consumer sales through its website. Customers can purchase individual cases or bundles of Hint water, with special offers for new customers and subscription options that provide savings and exclusive access to new flavors. This subscription model ensures a steady revenue stream and customer loyalty. Additionally, Hint offers a rewards program to incentivize repeat purchases.
Hint makes money by selling its flavored water products directly to consumers. The company also benefits from economies of scale by encouraging bulk purchases and subscriptions. By opening more local bottling plants, Hint aims to reduce shipping costs and carbon emissions, further enhancing its profitability and sustainability.
In summary, Hint is a health-focused beverage company that delivers fruit-infused, flavored water directly to consumers, leveraging a subscription model and online sales to drive revenue.
Keywords: fruit-infused water, health-conscious, direct-to-consumer, subscription model, natural flavors, sugar-free, calorie-free, vegan, gluten-free, sustainable practices.
Company overview
Hint company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2005
- Headquarters
- San Francisco, United States
- Employees
- 184
- Open positions
- 3
- Dealroom signal
- 70.1
Valuation & funding
Hint funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES D✓Equity / VC | Aug 2020 | $25M | $100M | Springboard Growth Capital · GingerBread Capital · Philippe Laffont · Emiliano Román | — |
| SEEDEquity / VC | Dec 2019 | $0 | — | 500 Global | — |
| EARLY VCEquity / VC | Feb 2019 | $18M | $70M | Undisclosed | — |
| DEBTDebt | Sep 2015 | $2.2M | — | Undisclosed | — |
| EARLY VC✓Equity / VC | Aug 2014 | $0 | — | Undisclosed | — |
| EARLY VC✓Equity / VC | Dec 2013 | Undisclosed | — | ||
| SEEDEquity / VC | Jul 2013 | Undisclosed | — | ||
| EARLY VC✓Equity / VC | Jul 2012 | Verlinvest | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 183 |
| 2025 | 189 |
| 2024 | 192 |
| 2023 | 221 |
| 2022 | 262 |
| 2021 | 265 |
| 2020 | 267 |
Growth signals
Hint website traffic
Latest recorded traffic for Hint is 190K monthly website visits, up 58.3% over the last three months. Hint's team declined 2.6% over the past year.
Hiring
Open positions at Hint
Current openings linked to this company in Dealroom.
Comparisons
Hint compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Hint's talent
Source: Dealroom Talent Intelligence.
Investors
14 investors on Hint's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.





Global footprint
Where Hint has talent and traffic
team presence
In the news
Latest news about Hint
Recent press, funding announcements, and product moves mentioning Hint — open to read from the original sources.
Market sentiment
What the market is saying about Hint
An AI-synthesized read of the highest-engagement posts about Hint on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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