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Hint

Food · San Francisco, United States · Founded 2005

А healthy lifestyle brand known for its delicious unsweetened flavored water MoreLess

Hint, accessible via drinkhint.com, is a startup specializing in fruit-infused, flavored water. The company offers a variety of natural flavors such as peach, raspberry, pineapple, and watermelon, all without sugar, diet sweeteners, calories, preservatives, and are vegan, gluten-free, and kosher. Hint operates in the health and wellness market, targeting health-conscious consumers who seek a tasty yet healthy alternative to sugary beverages.

Hint's primary clientele includes individuals who prioritize health and wellness, often looking for convenient, healthy hydration options. The company serves a broad demographic, from fitness enthusiasts to busy professionals and families. Hint's market is primarily the United States, but its online presence allows it to reach a wider audience.

The business model of Hint revolves around direct-to-consumer sales through its website. Customers can purchase individual cases or bundles of Hint water, with special offers for new customers and subscription options that provide savings and exclusive access to new flavors. This subscription model ensures a steady revenue stream and customer loyalty. Additionally, Hint offers a rewards program to incentivize repeat purchases.

Hint makes money by selling its flavored water products directly to consumers. The company also benefits from economies of scale by encouraging bulk purchases and subscriptions. By opening more local bottling plants, Hint aims to reduce shipping costs and carbon emissions, further enhancing its profitability and sustainability.

In summary, Hint is a health-focused beverage company that delivers fruit-infused, flavored water directly to consumers, leveraging a subscription model and online sales to drive revenue.

Keywords: fruit-infused water, health-conscious, direct-to-consumer, subscription model, natural flavors, sugar-free, calorie-free, vegan, gluten-free, sustainable practices.

Company overview

Hint company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2005
Headquarters
San Francisco, United States
Employees
184
Open positions
3
Dealroom signal
70.1
client focusb2csub industryInnovative FoodsectorWholesaleindustryHealthsectorVerificationsectorBeveragesectorDirect-to-ConsumersectorHard TechsectorFunctional BeveragesindustryFood

Valuation & funding

Hint funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DEquity / VC Aug 2020 $25M $100M Springboard Growth Capital · GingerBread Capital · Philippe Laffont · Emiliano Román
SEEDEquity / VC Dec 2019 $0 500 Global
EARLY VCEquity / VC Feb 2019 $18M $70M Undisclosed
DEBTDebt Sep 2015 $2.2M Undisclosed
EARLY VCEquity / VC Aug 2014 $0 Undisclosed
EARLY VCEquity / VC Dec 2013 Undisclosed
SEEDEquity / VC Jul 2013 Undisclosed
EARLY VCEquity / VC Jul 2012 Verlinvest
Showing 8 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 183
2025 189
2024 192
2023 221
2022 262
2021 265
2020 267
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Hint website traffic

Latest recorded traffic for Hint is 190K monthly website visits, up 58.3% over the last three months. Hint's team declined 2.6% over the past year.

Latest monthly visits190K 3-month web change+58.3% 1-year team growth-2.6%
Monthly website visits111 observations · Apr 2016–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Hint compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Hint's talent

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Team profiled 34 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

14 investors on Hint's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 1 investor entered at this stage
Verlinvest
Series B+ 5 investors entered at this stage
Springboard Growth Capital
GingerBread Capital
Philippe Laffont
Emiliano Román
Linnea Roberts
Other known 7 additional known investors
Ali Capital
Audrey Capital
Barret Hammond
Catapult VC
Josh Goldman
One Degree Ventures
Western Technology Investment

Global footprint

Where Hint has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States98.6%
🇵🇭 Philippines0.7%
🇨🇭 Switzerland0.7%
3 countries shown

In the news

Latest news about Hint

Recent press, funding announcements, and product moves mentioning Hint — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Hint

An AI-synthesized read of the highest-engagement posts about Hint on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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