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HappyOrNot

Other B2B Software · Tampere, Finland · Founded 2009

Guaranteed Customer & Employee Satisfaction Improvement MoreLess

HappyOrNot is a startup that specializes in customer and employee satisfaction surveys. The company operates in the customer experience (CX) and employee engagement markets, providing businesses with tools to collect and analyze feedback. Their primary product is a feedback system that uses four smiley faces to capture satisfaction levels quickly and easily. This system is designed to be placed in high-traffic areas to maximize the amount of feedback collected.

The company serves a wide range of clients, including retail stores, airports, healthcare facilities, and corporate offices. Essentially, any business that interacts with customers or employees can benefit from HappyOrNot's solutions. The feedback collected helps these businesses uncover pain points, improve experiences, increase customer loyalty and referrals, enhance brand reputation, and ultimately grow revenue.

HappyOrNot operates on a subscription-based business model. Clients pay a recurring fee to use the feedback collection devices and access the accompanying data analytics platform. This platform provides real-time insights, allowing businesses to make data-driven decisions to improve their operations. By turning feedback into measurable Key Performance Indicators (KPIs), HappyOrNot enables businesses to track their progress and make continuous improvements.

In summary, HappyOrNot helps businesses capture and analyze customer and employee feedback to improve satisfaction and drive growth. Their easy-to-use smiley feedback system and robust analytics platform make it simple for clients to gather actionable insights and implement changes that enhance overall performance.

Keywords: Customer Satisfaction, Employee Happiness, Feedback Solution, Real-time Insights, Data Analytics, Customer Experience, Employee Engagement, Subscription Model, Business Improvement, KPI Tracking.

Company overview

HappyOrNot company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2009
Headquarters
Tampere, Finland
Employees
77
Open positions
None listed
Dealroom signal
66.2
sectorInformation Technologyclient focusb2bbusiness modelSaaSsectorAnalyticssectorRetailsectorSaaSsectorCustomer ServicesectorDeveloper ToolssectorFeedbacksectorFT 1000sectorNet Promoter ScoresectorNordic Rising Star 2022sectorHorizon Europesectorslush24

Valuation & funding

HappyOrNot funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
BUYOUTExit Aug 2026 $0 Verdane Capital
SERIES BEquity / VC Sep 2019 $25M $100M Northzone · Verdane Capital
SERIES AEquity / VC Oct 2017 $15M $58M AirTree Ventures · Northzone
GRANTOther financing Mar 2017 $758K European Commission
GRANTOther financing Nov 2016 $758K European Innovation Council
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthEBITDAMarginProfitMarginR&D
2026 $9.7M 0% −$1.8M -18.7% −$325K -3.4% $8.8M
2025 $9.7M 0% −$1.8M -18.7% −$325K -3.4% $8.8M
2024 $9.7M +22.2% −$1.8M -18.7% −$325K -3.4% $8.8M
2023 $7.9M -22.2% −$1.8M -22.8% $8.8M
2022 $10M +11.2% −$1.8M -17.8%
2021 $9.1M +3.8% −$2.7M -29.7%
2020 $8.8M −$5.5M -62.8%
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

HappyOrNot website traffic

Latest recorded traffic for HappyOrNot is 20K monthly website visits, down 28.6% over the last three months. HappyOrNot's team declined 4.9% over the past year.

Latest monthly visits20K 3-month web change-28.6% 1-year team growth-4.9%
Monthly website visits125 observations · Jan 2016–Jul 2026
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Comparisons

HappyOrNot compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

HappyOrNot's talent

Book a demo to see the people
Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on HappyOrNot's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
European Innovation Council
European Commission
Series A 3 investors entered at this stage
Northzone
AirTree Ventures
Verdane Capital
Other known 2 additional known investors
Marta Sjögren
Platform6

Global footprint

Where HappyOrNot has talent and traffic

Workforce by country
9 countries with
team presence
🇫🇮 Finland55.9%
🇺🇸 United States22.1%
🇬🇧 United Kingdom7.3%
🇵🇦 Panama4.4%
🇭🇺 Hungary2.9%
Top 5 of 9 shown

In the news

Latest news about HappyOrNot

Recent press, funding announcements, and product moves mentioning HappyOrNot — open to read from the original sources.

See all news

Market sentiment

What the market is saying about HappyOrNot

An AI-synthesized read of the highest-engagement posts about HappyOrNot on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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