H
HappyOrNot
Other B2B Software · Tampere, Finland · Founded 2009
Guaranteed Customer & Employee Satisfaction Improvement MoreLess
HappyOrNot is a startup that specializes in customer and employee satisfaction surveys. The company operates in the customer experience (CX) and employee engagement markets, providing businesses with tools to collect and analyze feedback. Their primary product is a feedback system that uses four smiley faces to capture satisfaction levels quickly and easily. This system is designed to be placed in high-traffic areas to maximize the amount of feedback collected.
The company serves a wide range of clients, including retail stores, airports, healthcare facilities, and corporate offices. Essentially, any business that interacts with customers or employees can benefit from HappyOrNot's solutions. The feedback collected helps these businesses uncover pain points, improve experiences, increase customer loyalty and referrals, enhance brand reputation, and ultimately grow revenue.
HappyOrNot operates on a subscription-based business model. Clients pay a recurring fee to use the feedback collection devices and access the accompanying data analytics platform. This platform provides real-time insights, allowing businesses to make data-driven decisions to improve their operations. By turning feedback into measurable Key Performance Indicators (KPIs), HappyOrNot enables businesses to track their progress and make continuous improvements.
In summary, HappyOrNot helps businesses capture and analyze customer and employee feedback to improve satisfaction and drive growth. Their easy-to-use smiley feedback system and robust analytics platform make it simple for clients to gather actionable insights and implement changes that enhance overall performance.
Keywords: Customer Satisfaction, Employee Happiness, Feedback Solution, Real-time Insights, Data Analytics, Customer Experience, Employee Engagement, Subscription Model, Business Improvement, KPI Tracking.
Company overview
HappyOrNot company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2009
- Headquarters
- Tampere, Finland
- Employees
- 77
- Open positions
- None listed
- Dealroom signal
- 66.2
Valuation & funding
HappyOrNot funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUT✓Exit | Aug 2026 | $0 | — | Verdane Capital | ↗ |
| SERIES B✓Equity / VC | Sep 2019 | $25M | $100M | Northzone · Verdane Capital | — |
| SERIES A✓Equity / VC | Oct 2017 | $15M | $58M | AirTree Ventures · Northzone | ↗ |
| GRANTOther financing | Mar 2017 | $758K | — | European Commission | — |
| GRANT✓Other financing | Nov 2016 | $758K | — | European Innovation Council | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
HappyOrNot website traffic
Latest recorded traffic for HappyOrNot is 20K monthly website visits, down 28.6% over the last three months. HappyOrNot's team declined 4.9% over the past year.
Comparisons
HappyOrNot compared with similar companies
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Talent graph
HappyOrNot's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where HappyOrNot has talent and traffic
team presence
In the news
Latest news about HappyOrNot
Recent press, funding announcements, and product moves mentioning HappyOrNot — open to read from the original sources.
Market sentiment
What the market is saying about HappyOrNot
An AI-synthesized read of the highest-engagement posts about HappyOrNot on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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