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GreenFi
Fintech · San Francisco, United States · Founded 2013
Climate-friendly banking app offering cash back, tree planting, and fossil fuel-free savings MoreLess
GreenFi is a climate-conscious banking platform that integrates personal finance with environmental responsibility. Operating in the personal finance sector, GreenFi targets environmentally aware consumers who seek to align their financial activities with their values. The business model revolves around providing banking services that exclude investments in fossil fuels, thereby promoting sustainability. Customers benefit from no hidden fees, cash back rewards, and the opportunity to contribute to environmental causes through the Pay What Is Fair (PWIF) program. This program allows users to make optional contributions, 10% of which are donated to environmental nonprofits. GreenFi generates revenue through at-cost service charges for additional services like wire transfers, ensuring transparency and fairness. By empowering users to take climate action through their financial choices, GreenFi positions itself as a trusted partner in the fight against climate change. Keywords: climate-friendly, banking, personal finance, sustainability, fossil fuels, cash back, tree planting, transparency, environmental nonprofits, PWIF.
Company overview
GreenFi company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2013
- Headquarters
- San Francisco, United States
- Employees
- 33
- Open positions
- None listed
- Dealroom signal
- 59.2
Valuation & funding
GreenFi funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Apr 2025 | $17M | $68M | Undisclosed | ↗ |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 33 |
Growth signals
GreenFi website traffic
Latest recorded traffic for GreenFi is 470K monthly website visits, down 44% over the last three months.
Comparisons
GreenFi compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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|---|---|---|---|---|---|
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— | Operational | — | — | — |
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 EmergeDigital-first banking alternative designed for New Zealand, app-based experience with essential financial management features, including business accounts, debit cards, expense management, |
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Talent graph
GreenFi's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where GreenFi has talent and traffic
team presence
In the news
Latest news about GreenFi
Recent press, funding announcements, and product moves mentioning GreenFi — open to read from the original sources.
Market sentiment
What the market is saying about GreenFi
An AI-synthesized read of the highest-engagement posts about GreenFi on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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