G
Greenely
Energy · Stockholm, Sweden · Founded 2014
Mobile app for household energy consumption management MoreLess
Greenely is a Swedish digital energy company that provides a mobile application for households to monitor and manage their energy consumption. Founded in 2014 by Tanmoy Bari, Fredrik Hagblom, and Mohammed Al Abassi, the company originated from an idea the founders had as engineering students at KTH Royal Institute of Technology. They saw untapped potential in leveraging data from smart electricity meters to make energy consumption more understandable for consumers.
The company's core offering is a mobile app that allows users to track their electricity use, often on an hourly basis, and provides personalized feedback and analysis to encourage reduced consumption. Greenely's business model operates on a freemium basis, offering energy analytics and optimization services. It serves residential clients by providing a digital electricity contract and tools to help them lower costs by shifting consumption to off-peak hours. The platform integrates with connected assets like electric vehicles, charging boxes, solar panels, and heating systems to automate this optimization. Revenue is generated through these digital electricity contracts and value-added services. The company reported estimated revenues of $5.3 million to $11.5 million.
A key feature of Greenely's platform is its Virtual Power Plant (VPP) technology, which allows households to participate in balancing the national power grid. This system can create new revenue streams for consumers by connecting their assets, such as EV chargers and home battery storage systems, to the grid. Greenely has raised a total of $15.8 million over several funding rounds, including a significant €8 million Series A in July 2024 to fuel expansion into Norway and Finland. The company serves over 200,000 users in Sweden and aims to become a leading residential VPP in Europe.
Keywords: energy management, mobile application, electricity consumption, smart grid, virtual power plant, VPP, smart charging, home energy management, energy optimization, electricity tariff, grid balancing, residential energy, smart home, demand-side flexibility, energy analytics, cleantech, sustainable energy, energy efficiency, solar integration, EV charging
Company overview
Greenely company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Stockholm, Sweden
- Employees
- 61
- Open positions
- None listed
- Dealroom signal
- 78.8
Valuation & funding
Greenely funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jul 2024 | $11M | $45M | Luminar Ventures · Korys | ↗ |
| EARLY VC✓Equity / VC | Oct 2023 | $0 | — | Green Group | ↗ |
| EARLY VC✓Equity / VC | Jan 2022 | $4.8M | $19M | Undisclosed | ↗ |
| SEED✓Equity / VC | Jul 2021 | $1.3M | $5.2M | Undisclosed | ↗ |
| SEEDEquity / VC | Jul 2019 | $3.1M | $13M | Luminar Ventures · byFounders | — |
| SEED✓Equity / VC | May 2018 | Undisclosed | ↗ | ||
| OtherOther financing | Jan 2017 | Undisclosed | — | ||
| GRANTOther financing | Aug 2016 | Undisclosed | — | ||
| OtherOther financing | Mar 2016 | Undisclosed | — | ||
| SUPPORT PROGRAM✓Other financing | May 2014 | KTH Innovation · KTH Innovation Launch | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
Greenely website traffic
Latest recorded traffic for Greenely is 3.8K monthly website visits, up 40.7% over the last three months. Greenely's team grew 0% over the past year.
Comparisons
Greenely compared with similar companies
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Talent graph
Greenely's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Greenely has talent and traffic
team presence
In the news
Latest news about Greenely
Recent press, funding announcements, and product moves mentioning Greenely — open to read from the original sources.
Market sentiment
What the market is saying about Greenely
An AI-synthesized read of the highest-engagement posts about Greenely on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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