G
Gotuit
Consumer Services · Woburn, United States · Founded 2000
Provider of metadata technology that optimizes the value of stored video libraries for professional content publishers MoreLess
Gotuit Media Corp. operated as a provider of video metadata technology, founded in 1999 and headquartered in Woburn, Massachusetts. The company specialized in services that indexed video content, enabling users to navigate and search within video libraries. This was achieved through a patented video metadata management system that defined scenes to enhance the discovery and presentation of video content. Mark Pascarella served as the company's president.
The firm catered to professional content publishers, including major names in news, music, entertainment, and sports. Its client roster featured organizations like the National Hockey League, Universal Music Group, and Scripps Networks, encompassing channels such as HGTV and the Food Network. The business model centered on working with content producers and distributors, like cable and satellite operators, to integrate its navigation software into video-on-demand (VOD) systems. This allowed viewers to segment content, for instance, by watching only the highlights of a sports game or specific stories from a news broadcast. Revenue generation was also linked to creating targeted advertising opportunities within these video segments. An on-screen billboard ad could be displayed, which users could click to launch a related product video or advertisement.
Throughout its history, Gotuit raised over $20 million in funding from investors including Atlas Ventures, Highland Capital Partners, and Motorola. A significant milestone was its acquisition by Digitalsmiths on November 22, 2010, for an undisclosed sum. This acquisition aimed to combine Gotuit's human-authored metadata capabilities with Digitalsmiths' automated technology, creating a comprehensive solution for video indexing and monetization. The merger also consolidated a significant intellectual property portfolio, comprising more than 35 patents related to metadata creation and application.
Keywords: video metadata, video indexing, content discovery, VOD services, video personalization, metadata management, targeted video advertising, digital media monetization, scene-level metadata, video search technology, on-demand video, content navigation, Digitalsmiths acquisition, Mark Pascarella, video content management, interactive video advertising, rich media metadata, video content analysis, digital asset management, sports content indexing, music video indexing, news content indexing
Company overview
Gotuit company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2000
- Headquarters
- Woburn, United States
- Employees
- 3
- Open positions
- None listed
- Dealroom signal
- 51.6
Valuation & funding
Gotuit funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Nov 2010 | $0 | — | Digitalsmiths | — |
| SERIES B✓Equity / VC | Dec 2004 | $10M | $40M | Atlas Venture · Highland Capital Partners | — |
| SERIES A✓Equity / VC | Apr 2003 | $1.1M | $4.4M | Highland Capital Partners | — |
| SERIES A✓Equity / VC | Dec 2002 | $6M | $24M | Highland Capital Partners | — |
| ANGEL✓Equity / VC | Aug 2000 | $2.1M | $8.4M | Joel Harrison | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 3 |
| 2025 | 4 |
| 2024 | 4 |
| 2023 | 4 |
| 2022 | 4 |
| 2021 | 4 |
Growth signals
Gotuit website traffic
Latest recorded traffic for Gotuit is 360 monthly website visits. Gotuit's team declined 25% over the past year.
Comparisons
Gotuit compared with similar companies
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Talent graph
Gotuit's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Gotuit has talent and traffic
In the news
Latest news about Gotuit
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Market sentiment
What the market is saying about Gotuit
An AI-synthesized read of the highest-engagement posts about Gotuit on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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