G
goop
Wellness Beauty · Santa Monica, United States · Founded 2008
A weekly lifestyle publication, curated by Gwyneth Paltrow, offering exclusive collaborations, recipes, travel notes, wellness tips and more. MoreLess
Goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow. The company operates in the health, wellness, and lifestyle market, targeting primarily affluent women who are interested in holistic health, beauty, and luxury living. Goop offers a wide range of products and services, including skincare, fashion, wellness supplements, and curated travel experiences. Additionally, the company provides content on various topics such as health, beauty, parenting, and social issues through its website and newsletters.
Goop's business model is a combination of e-commerce and content marketing. The company makes money by selling its own branded products, as well as products from other high-end brands. It also generates revenue through advertising and sponsored content on its platform. Goop's content serves as a marketing tool to drive traffic to its online store, where readers can purchase the products featured in articles and guides.
The company has positioned itself as a thought leader in the wellness industry, often sparking conversations and sometimes controversies with its unconventional health advice and luxury lifestyle recommendations. Goop's target market includes health-conscious consumers who are willing to invest in premium products and experiences to improve their well-being and lifestyle.
Keywords: wellness, lifestyle, e-commerce, content marketing, skincare, fashion, supplements, luxury, holistic health, affluent women.
Company overview
goop company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2008
- Headquarters
- Santa Monica, United States
- Employees
- 682
- Open positions
- 7
- Dealroom signal
- 74.9
Valuation & funding
goop funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jan 2019 | $0 | — | Greycroft Partners | — |
| SERIES COther financing | Mar 2018 | $50M | $200M | Lightspeed Venture Partners · Felix Capital · NEA | — |
| SERIES BOther financing | Aug 2016 | $10M | $40M | NEA · Slow Ventures · Felix Capital · Isomer Capital | — |
| SERIES AOther financing | Aug 2015 | $10M | $40M | Felix Capital · Amanda Eilian · NEA | — |
Growth signals
goop website traffic
Latest recorded traffic for goop is 750K monthly website visits, down 21.9% over the last three months. goop's team grew 1.5% over the past year.
Hiring
Open positions at goop
Current openings linked to this company in Dealroom.
Comparisons
goop compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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|---|---|---|---|---|---|
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 NykaaIndia's biggest online destination for beauty & wellness |
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 Dollar General CorporationNation's largest small-box discount retailer they make shopping for everyday needs simpler and |
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 Rutiruti clothing & lifestyle boutique. |
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Talent graph
goop's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where goop has talent and traffic
team presence
In the news
Latest news about goop
Recent press, funding announcements, and product moves mentioning goop — open to read from the original sources.
Market sentiment
What the market is saying about goop
An AI-synthesized read of the highest-engagement posts about goop on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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