COMPANY PROFILE

Good Choice Company

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A hotel and travel booking platform that connects hotel guests and accommodations

Seoul, South KoreaFounded 2015eCommerce & Marketplaces

Revenue $100–500M Latest reported FY

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About Good Choice Company

Good Choice Company, better known by its flagship brand Yeogi Eottae, is a South Korean online travel agency focused on domestic accommodation. Launched in 2015, Yeogi Eottae ('how about this place?') grew into the country's second-largest accommodation booking app, letting users book hotels, motels, pensions and resorts, and later expanding into activities, car rental and flight booking through its app. In 2019-2020 private equity firm CVC Capital Partners acquired a majority stake from founder Sim Myeong-seob, and in April 2022 the company raised 50 billion won (about $39m) from Mirae Asset Capital, KDB Capital and GS Retail at a valuation of 1.2 trillion won, earning it unicorn status. The company is led by CEO Myunghoon Chung, a former head of CVC in Korea. In 2026 it acquired Loco Partners, the operator of Japanese premium accommodation platform Relux, as its first step into the Japanese market.

MoreLess Source: Dealroom company data

At a glance

Founded: 2015
Headquarters: Seoul, South Korea
Sector: eCommerce & Marketplaces
Outcome tier: Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Knowledge graph

Founder mafias, market maps, lists and research connected to this company by Dealroom

Market maps in eCommerce & Marketplaces

Market map Hyper-Verticalized marketplaces

Unicorn lists

eCommerce & Marketplaces unicorns Unicorn list eCommerce & Marketplaces unicorns Unicorns in South Korea Unicorn list Unicorns in South Korea

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Good Choice Company in the Seoul ecosystem

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Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

JPJKL Partners

Series B and later3 investors entered at this stage

KCKDB Capital
GRGS Retail
MCMirae Asset Capital

Talent

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Team profiled 17 named & role-tagged

Founders /100 quality score

Key operators 7 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country

Workforce by country

🇰🇷 South Korea · Seoul HQ

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Web traffic by country

80K monthly visits
across markets

🏳️ Korea89.1%

🏳️ Republic of5.5%

🇯🇵 Japan2.6%

🇺🇸 United States1.3%

🇮🇩 Indonesia1%

Top 5 markets shown

Patents

Estimated portfolio value

$108k

4 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Good Choice Company on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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