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General Assembly
Edtech · New York City, United States · Founded 2011
Offers full-time immersive programs that empower individuals to pursue work they love MoreLess
General Assembly is a leading education and career transformation company that focuses on teaching in-demand skills. Founded in 2011, it has grown from a co-working space into a global educational institution with 30 campuses worldwide. General Assembly serves a diverse range of clients, including individuals looking to advance their careers and companies seeking to upskill their workforce.
The company operates in the education and professional development market, offering courses in web development, data science, digital marketing, and more. These courses are designed to meet the needs of today's job market, addressing the global skills gap. General Assembly provides both online and in-person learning options, making it accessible to a wide audience.
General Assembly's business model is multifaceted. It generates revenue through tuition fees for its courses, which can be taken individually or as part of a more comprehensive program. Additionally, the company partners with Fortune 1000 companies to provide corporate training solutions, helping businesses to develop their employees' skills. This partnership model not only enhances the skill sets of employees but also ensures a steady stream of income for General Assembly.
The company also offers free introductory courses, like Dash, which teaches the basics of web development through interactive projects. This serves as a gateway for potential students to experience the quality of General Assembly's offerings before committing to paid courses.
In summary, General Assembly is a key player in the education sector, focusing on equipping individuals and companies with the skills needed for today's job market. It makes money through course fees and corporate partnerships, and it serves a global community of learners and businesses.
Keywords: Education, Career Transformation, Web Development, Data Science, Digital Marketing, Online Courses, Corporate Training, Skills Gap, Professional Development, Global Reach.
Company overview
General Assembly company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2011
- Headquarters
- New York City, United States
- Employees
- 2,568
- Open positions
- 3
- Dealroom signal
- 64.5
- Investment activity
- 1 companies · latest Aug 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
General Assembly funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Apr 2018 | $369M | $369M | Adecco | ↗ |
| EARLY VCOther financing | Jan 2018 | $0 | — | Guardian Life · Prudential Financial | — |
| DEBTDebt | Jan 2017 | $25M | — | Armentum Partners | — |
| SERIES DOther financing | Sep 2015 | $70M | $280M | Fresco Capital · Advance · Wellington Management | ↗ |
| SERIES COther financing | Mar 2015 | $35M | $140M | Queensbridge Venture Partners · Maveron · Western Technology Investment · IVP | — |
| SERIES COther financing | Mar 2014 | SuRo Capital · IVP · Western Technology Investment · Queensbridge Venture Partners | ↗ | ||
| SERIES BOther financing | Oct 2012 | Threshold Ventures · Hosain Rahman · Bezos Expeditions · Maveron | — | ||
| SERIES AOther financing | Jun 2012 | Initialized Capital | ↗ | ||
| SERIES AOther financing | Sep 2011 | Jeff Bezos | — | ||
| SERIES AOther financing | Sep 2011 | Bezos Expeditions | — |
Growth signals
General Assembly website traffic
Latest recorded traffic for General Assembly is 150K monthly website visits, down 21.1% over the last three months. General Assembly's team declined 24.4% over the past year.
Hiring
Open positions at General Assembly
Current openings linked to this company in Dealroom.
Comparisons
General Assembly compared with similar companies
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Capital deployed
General Assembly investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
General Assembly's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where General Assembly has talent and traffic
In the news
Latest news about General Assembly
Recent press, funding announcements, and product moves mentioning General Assembly — open to read from the original sources.
Market sentiment
What the market is saying about General Assembly
An AI-synthesized read of the highest-engagement posts about General Assembly on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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