Freshkind

Freshkind GmbH is a Cologne-based manufacturer and retailer specializing in sustainable personal, oral, and hair care products. The company was founded by Dr. Louis Bahlmann and Alexander Franz. Freshkind aims to foster more sustainable consumer habits by creating products that are aesthetically pleasing, effective, and responsibly made.

The company operates with a business model focused on developing and marketing its own brands, which include Paperdent and PLAIN B. Paperdent is centered on sustainable dental care, while the broader product range seeks to replace conventional plastic packaging with innovative solutions like beverage cartons. This approach significantly reduces plastic consumption, lowers transport weight and CO2 emissions, and utilizes highly recyclable materials. Freshkind serves a market of environmentally conscious consumers who do not want to compromise on quality, design, or convenience.

Products are developed in-house with an emphasis on creating a premium wellness experience in daily routines. The company prioritizes smart, user-friendly design and high-quality ingredients, positioning its offerings as a thoughtful part of the consumer's living space. Freshkind is registered at the Cologne District Court and continues to expand its portfolio with trademarks such as “WHAT THE FILL” and “wingbrush”.

Keywords: sustainable personal care, plastic-free packaging, eco-friendly cosmetics, oral care, hair care, body care, recyclable packaging, consumer goods, German startup, Paperdent, PLAIN B, wellness products, sustainable design, green beauty, clean beauty, beauty industry, personal hygiene, CPG, sustainable innovation