FRESH 32

The company's business model is centered on its primary product, a manual toothbrush system sold through its website. This system consists of a durable metal handle, which comes with a lifetime warranty, and interchangeable heads. This encourages a waste-reduction consumption model where customers make a one-time handle purchase and only need to acquire replacement heads, which are 100% recyclable.

The core of FRESH 32's product line is its patented 3D Bristle Dynamics™ technology. Unlike conventional toothbrushes that use nylon, FRESH 32 utilizes medical-grade thermoplastic polyurethane (TPU) for its bristles. This material, combined with the 3D bristle structure, allows the brush to flex and adapt to tooth surfaces, removing plaque more effectively while being significantly gentler on gums and enamel. The company asserts that TPU is more hygienic than nylon, resists bacterial buildup, and does not shed microplastics. To complement its toothbrush, the firm also offers a low-abrasion remineralizing toothpaste, toothpaste tabs, and a stainless steel tongue scraper, creating an integrated oral health system. All products are manufactured in Europe under stringent ISO and GMP quality standards, using plastic-free packaging.