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Fluid

Marketing · Oakland, United States · Founded 1999

Powerful and beautiful ecommerce experiences with industry leading technology MoreLess

Fluid.com specializes in creating advanced product configurators that enable brands to offer personalized products to their customers. Operating for over 15 years, the company has built a reputation for success by partnering with some of the world's most beloved brands. Fluid.com serves a diverse range of clients, primarily in the retail and e-commerce sectors, who seek to enhance customer engagement and increase profitability through product customization. The company operates in the global market, leveraging its extensive experience to provide a robust and reliable customization platform. Fluid.com's business model revolves around offering a software-as-a-service (SaaS) solution, generating revenue through subscription fees and service contracts. By enabling brands to offer customized products, Fluid.com helps increase customer loyalty and willingness to pay a premium, with studies showing that customers are willing to pay 27% more for customized products. The platform also boasts an impressive statistic: 80% of visitors are likely to return to a brand after configuring their products.

Keywords: product configurators, customization platform, brand loyalty, profitability, SaaS, retail, e-commerce, customer engagement, premium pricing, global market.

Talent graph

Fluid's talent

Book a demo to see the people
Team profiled 34 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

1 investor on Fluid's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series B+ 1 investor entered at this stage

Global footprint

Where Fluid has talent and traffic

Workforce by country
🇺🇸 United States · Oakland HQ
Book a demo for the full country breakdown
Web traffic by country
560 monthly visits
across markets
🇸🇬 Singapore107.1%
Top 1 markets shown

Market sentiment

What the market is saying about Fluid

An AI-synthesized read of the highest-engagement posts about Fluid on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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