F
Floward
Transportation · Riyadh, Saudi Arabia · Founded 2017
An online flowers and gifts eCommerce solution sourced from local and international brands with same-day delivery schedules MoreLess
Floward is an online platform specializing in the delivery of fresh flowers and a variety of curated gifts. The company serves individual consumers looking for high-quality, personalized gifts for various occasions, such as birthdays, anniversaries, and celebrations. Operating primarily in the Middle Eastern market, Floward collaborates with well-known brands to offer exclusive products and collections. The business model is centered around e-commerce, with revenue generated through direct sales on their website and mobile app. Additionally, Floward offers subscription plans that provide customers with regular deliveries of flowers and gifts, enhancing customer loyalty and ensuring recurring revenue streams. The company's user-friendly app is available on both iOS and Android, making it convenient for customers to place orders and explore new collections.
Keywords: fresh flowers, curated gifts, brand collaborations, e-commerce, Middle East, personalized gifts, subscription plans, mobile app, customer loyalty, recurring revenue.
Company overview
Floward company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- Riyadh, Saudi Arabia
- Employees
- 946
- Open positions
- None listed
- Dealroom signal
- 89.9
- Investment activity
- 1 companies · latest Nov 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Floward funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| IPOOther financing | Nov 2025 | $0 | — | Saudi Stock Exchange (TADAWUL) | ↗ |
| SERIES COther financing | Feb 2023 | $156M | $624M | STV · Aljazira Capital | ↗ |
| SERIES BOther financing | Jun 2021 | $28M | $110M | Impact46 · STV | — |
| SEEDOther financing | Oct 2020 | $2.8M | $11M | Faith Capital · Impact46 | — |
| SEEDOther financing | May 2019 | $100K | $400K | 500 Global | — |
| SUPPORT PROGRAMOther financing | Jun 2017 | Undisclosed | — | ||
| SEEDOther financing | Feb 2017 | Faith Capital | — | ||
| ANGELOther financing | Mar 2016 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $30M | 0% | 946 |
| 2025 | $30M | 0% | 885 |
| 2024 | $30M | 0% | 788 |
| 2023 | $30M | 0% | 705 |
| 2022 | $30M | 0% | 545 |
| 2021 | $30M | 0% | 214 |
| 2020 | $30M | — | 63 |
Growth signals
Floward website traffic
Latest recorded traffic for Floward is 430K monthly website visits, up 59.3% over the last three months. Floward's team grew 6.9% over the past year.
Comparisons
Floward compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Floward investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Floward's talent
Source: Dealroom Talent Intelligence.
Investors
6 investors on Floward's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Floward has talent and traffic
team presence
In the news
Latest news about Floward
Recent press, funding announcements, and product moves mentioning Floward — open to read from the original sources.
Market sentiment
What the market is saying about Floward
An AI-synthesized read of the highest-engagement posts about Floward on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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