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FloodFlash

Fintech · London, United Kingdom · Founded 2017

FloodFlash is an insurance technology company that provides parametric flood insurance to the mass market MoreLess

FloodFlash is a pioneering company in the insurance industry, specializing in rapid payout flood insurance for businesses and landlords. Operating in the commercial insurance market, FloodFlash leverages advanced data and smart sensor technology to offer parametric insurance, which differs from traditional indemnity insurance by providing quicker and more predictable payouts. This innovative approach removes the uncertainty, cost, and time associated with traditional insurance claims, making it an attractive option for businesses that need immediate financial relief following a flood event.

FloodFlash serves a diverse range of clients, including commercial property owners and landlords, who are often at risk of significant financial loss due to flooding. The company operates primarily in regions prone to flooding, offering a flexible and customizable insurance solution that allows clients to pick their own premium and spend the payout as they see fit. This flexibility is a key differentiator, as it enables businesses to manage their recovery process more effectively.

The business model of FloodFlash is based on parametric insurance, where payouts are triggered by predefined parameters, such as water levels measured by state-of-the-art sensors. This model ensures that claims are processed rapidly, without the need for lengthy loss adjustments. FloodFlash generates revenue through insurance premiums paid by its clients, and it is backed by A-rated Lloyd's capacity, ensuring financial stability and reliability.

In summary, FloodFlash is transforming the flood insurance landscape by offering a fast, easy, and flexible solution that helps businesses and landlords recover quickly from flood events. The company's innovative use of technology and customer-centric approach make it a leader in the commercial flood insurance market.

Keywords: parametric insurance, rapid payout, smart sensors, commercial flood cover, landlords, businesses, customizable premiums, financial stability, flood recovery, insurance innovation.

Company overview

FloodFlash company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2017
Headquarters
London, United Kingdom
Employees
14
Open positions
None listed
Dealroom signal
71.2
client focusb2btechnologyIoT InternetOfThingssub industryInsuranceindustryFintechsectorSustainable Development GoalssectorHouse and Property InsurancesectorClimate RisksectorPandC InsurancesectorMGAsectorParametric InsurancesectorCommercial InsurancesectorClimate TechsectorFlood ManagementsectorWater Tech

Valuation & funding

FloodFlash funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Feb 2025 $0 NormanMax Insurance Holdings
SERIES AEquity / VC Feb 2022 $15M $60M Pentech Ventures · LocalGlobe · PT1 Ventures · MS&AD Ventures
SUPPORT PROGRAMOther financing Sep 2020 $0 Tech Nation
SEEDEquity / VC Jul 2018 $2.5M $10M LocalGlobe · Insurtech Gateway · Pentech Ventures
SEEDEquity / VC Jun 2017 $264K $1.1M Insurtech Gateway
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 14
2025 16
2024 23
2023 45
2022 39
2021 24
2020 17
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

FloodFlash website traffic

Latest recorded traffic for FloodFlash is 7.9K monthly website visits, up 79.5% over the last three months. FloodFlash's team declined 12.5% over the past year.

Latest monthly visits7.9K 3-month web change+79.5% 1-year team growth-12.5%
Monthly website visits112 observations · Mar 2017–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

FloodFlash compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

FloodFlash's talent

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Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on FloodFlash's cap table

Sourced from Dealroom's funding and investor records.

Seed 3 investors entered at this stage
Insurtech Gateway
LocalGlobe
Pentech Ventures
Series A 6 investors entered at this stage
Buoyant Ventures
PT1 Ventures
MS&AD Ventures
Sony Financial Ventures
Global Brain Corporation
Munich Re Ventures
Other known 4 additional known investors
NormanMax Insurance Holdings
Tech Nation
Lloyd's lab
Salica Investments

Global footprint

Where FloodFlash has talent and traffic

Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom85.7%
🇺🇸 United States14.3%
2 countries shown

In the news

Latest news about FloodFlash

Recent press, funding announcements, and product moves mentioning FloodFlash — open to read from the original sources.

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Market sentiment

What the market is saying about FloodFlash

An AI-synthesized read of the highest-engagement posts about FloodFlash on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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