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FloodFlash
Fintech · London, United Kingdom · Founded 2017
FloodFlash is an insurance technology company that provides parametric flood insurance to the mass market MoreLess
FloodFlash is a pioneering company in the insurance industry, specializing in rapid payout flood insurance for businesses and landlords. Operating in the commercial insurance market, FloodFlash leverages advanced data and smart sensor technology to offer parametric insurance, which differs from traditional indemnity insurance by providing quicker and more predictable payouts. This innovative approach removes the uncertainty, cost, and time associated with traditional insurance claims, making it an attractive option for businesses that need immediate financial relief following a flood event.
FloodFlash serves a diverse range of clients, including commercial property owners and landlords, who are often at risk of significant financial loss due to flooding. The company operates primarily in regions prone to flooding, offering a flexible and customizable insurance solution that allows clients to pick their own premium and spend the payout as they see fit. This flexibility is a key differentiator, as it enables businesses to manage their recovery process more effectively.
The business model of FloodFlash is based on parametric insurance, where payouts are triggered by predefined parameters, such as water levels measured by state-of-the-art sensors. This model ensures that claims are processed rapidly, without the need for lengthy loss adjustments. FloodFlash generates revenue through insurance premiums paid by its clients, and it is backed by A-rated Lloyd's capacity, ensuring financial stability and reliability.
In summary, FloodFlash is transforming the flood insurance landscape by offering a fast, easy, and flexible solution that helps businesses and landlords recover quickly from flood events. The company's innovative use of technology and customer-centric approach make it a leader in the commercial flood insurance market.
Keywords: parametric insurance, rapid payout, smart sensors, commercial flood cover, landlords, businesses, customizable premiums, financial stability, flood recovery, insurance innovation.
Company overview
FloodFlash company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Employees
- 14
- Open positions
- None listed
- Dealroom signal
- 71.2
Valuation & funding
FloodFlash funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2025 | $0 | — | NormanMax Insurance Holdings | ↗ |
| SERIES A✓Equity / VC | Feb 2022 | $15M | $60M | Pentech Ventures · LocalGlobe · PT1 Ventures · MS&AD Ventures | ↗ |
| SUPPORT PROGRAM✓Other financing | Sep 2020 | $0 | — | Tech Nation | — |
| SEED✓Equity / VC | Jul 2018 | $2.5M | $10M | LocalGlobe · Insurtech Gateway · Pentech Ventures | ↗ |
| SEED✓Equity / VC | Jun 2017 | $264K | $1.1M | Insurtech Gateway | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 14 |
| 2025 | 16 |
| 2024 | 23 |
| 2023 | 45 |
| 2022 | 39 |
| 2021 | 24 |
| 2020 | 17 |
Growth signals
FloodFlash website traffic
Latest recorded traffic for FloodFlash is 7.9K monthly website visits, up 79.5% over the last three months. FloodFlash's team declined 12.5% over the past year.
Comparisons
FloodFlash compared with similar companies
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Talent graph
FloodFlash's talent
Source: Dealroom Talent Intelligence.
Investors
13 investors on FloodFlash's cap table
Sourced from Dealroom's funding and investor records.













Global footprint
Where FloodFlash has talent and traffic
team presence
In the news
Latest news about FloodFlash
Recent press, funding announcements, and product moves mentioning FloodFlash — open to read from the original sources.
Market sentiment
What the market is saying about FloodFlash
An AI-synthesized read of the highest-engagement posts about FloodFlash on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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