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Financeit

Fintech · Toronto, Canada · Founded 2007

Offer your customers flexible monthly payment plans with Financeit, and grow your business. MoreLess

Financeit is a financial technology company that provides flexible and mobile-friendly financing solutions to businesses, enabling them to offer their customers customizable payment plans for projects and purchases up to $100,000. Operating primarily in the retail and e-commerce markets, Financeit serves a diverse range of clients including enterprise businesses, big box retailers, OEMs, and dealer networks. The company partners with over 8,000 businesses and has processed more than $5 billion in loan applications. Financeit’s business model revolves around facilitating sales growth for its clients by offering promotional interest rates and deferred payment options, thereby making large purchases more accessible to consumers. The company generates revenue through interest rates and fees associated with the financing plans it provides. Financeit’s user-friendly online portal and dedicated support team ensure a seamless experience for both businesses and their customers.

Keywords: financing solutions, payment plans, retail, e-commerce, enterprise businesses, big box retailers, OEMs, dealer networks, promotional interest rates, deferred payments.

Company overview

Financeit company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2007
Headquarters
Toronto, Canada
Employees
333
Open positions
19
Dealroom signal
65.0
Investment activity
3 companies · latest Jun 2023
Capital deployed
Preferred round
ACQUISITION
client focusb2csub industryPaymentsindustryFintech

Valuation & funding

Financeit funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Jun 2026 $147M BMO Capital Markets · CIBC Capital Markets · Goldman Sachs
DEBTDebt Jun 2024 $367M Canadian Imperial Bank of Commerce · Concentra Bank
BUYOUTExit Feb 2022 $0 Wafra
ACQUISITIONExit Dec 2017 $0 Goldman Sachs
LATE VCEquity / VC Oct 2016 $17M $68M DNS Capital · The Pritzker Organization
SERIES BEquity / VC Oct 2015 Undisclosed
DEBTDebt Nov 2014 Undisclosed
SERIES AEquity / VC Nov 2013 TTV Capital · FinSight Ventures · Second City Capital Partners · IA Capital Group
ANGELEquity / VC May 2012 Undisclosed
ANGELEquity / VC Feb 2010 Undisclosed
Showing 10 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 330
2025 339
2024 331
2023 249
2022 249
2021 249
2020 230
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Financeit website traffic

Latest recorded traffic for Financeit is 38K monthly website visits, up 15.2% over the last three months. Financeit's team declined 1.8% over the past year.

Latest monthly visits38K 3-month web change+15.2% 1-year team growth-1.8%
Monthly website visits119 observations · Mar 2016–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Financeit compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
ScoolyAI platform connecting immigrants with global visa service marketplace Edmonton, Canada Operational 11 $7M
Paytique FinancialThe Truly Global Neobank Vancouver, Canada Operational
FlareFlare is building the Google flights for eCommerce - Redefining how we shop online London, United Kingdom Operational
Elysian Impact InvestingElysian is a money super-app and financial knowledge hub featuring a dashboard with all money matters in one place, powered by artificial intelligence, blockchain technology and data science. Our mission: Simplify investing, democratise wealth London, United Kingdom Operational
FRΞΞMΞNThe first educational financial services provider on a global scale. All-in-one account tailored to Millennial Parents, Gen Alpha and Gen Z, empowering the generation that inherited the world. Essential financial services for free – forever! London, United Kingdom Operational
ZendaFintech app that enables to pay school fees with pay-now and pay-later options, unlocking rewards for paying on time Dubai, United Arab Emirates Operational
CodenwaySoftware Development, Finance Softwares, SaaS Istanbul, Türkiye Operational
NestcoinNestcoin builds, operates and invests in crypto native products for everyday people in frontier markets Road Town, British Virgin Islands Operational
Showing 8 of the closest matchesCompare every metric →

Talent graph

Financeit's talent

Book a demo to see the people
Team profiled 27 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on Financeit's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 5 investors entered at this stage
TTV Capital
FinSight Ventures
Second City Capital Partners
IA Capital Group
FIS
Series B+ 8 investors entered at this stage
DNS Capital
The Pritzker Organization
Wafra
Canadian Imperial Bank of Commerce
Concentra Bank
BMO Capital Markets
CIBC Capital Markets
Goldman Sachs

Global footprint

Where Financeit has talent and traffic

Workforce by country
6 countries with
team presence
🇨🇦 Canada96.7%
🇺🇸 United States1.7%
🇮🇪 Ireland0.4%
🇦🇺 Australia0.4%
🇫🇷 France0.4%
Top 5 of 6 shown

In the news

Latest news about Financeit

Recent press, funding announcements, and product moves mentioning Financeit — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Financeit

An AI-synthesized read of the highest-engagement posts about Financeit on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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