Featuring

The company's core technology is its proprietary data engine, 'Featuring AI', which collects and analyzes vast amounts of data in real-time from social media channels. This engine powers Featuring's main products: the 'Featuring' platform for influencer marketing and 'Featuring Enterprise', a customizable social data analysis platform for businesses. The 'Featuring' solution allows companies to handle the entire influencer marketing process, from discovery and influencer evaluation to campaign management and performance analysis, all in one place. It helps brands identify suitable influencers through keyword-based searches and ranking systems, which has been shown to improve marketing efficiency by as much as 60%. 'Featuring Enterprise', formerly known as 'Data Effect', offers a dashboard that visualizes social media data from platforms like Instagram, YouTube, and TikTok, tailored to a company's specific business objectives. This service is utilized for data-driven decision-making in areas like strategic planning and business development.

Featuring operates on a B2B SaaS model, supplying its solutions to over 16,000 corporate clients, ranging from startups to large enterprises like CJ Cheiljedang, Kakao, and Shinsegae. The company has demonstrated significant growth, with a compound annual growth rate (CAGR) of 52.3% and reaching over 5 billion KRW in revenue in 2024. It has successfully attracted 7.5 billion KRW in cumulative investment from firms such as SparkLabs, Mirae Asset Venture Investment, and Stick Ventures. The startup has also expanded its operations globally, launching 'Featuring Japan' and a 'Global Influencer Marketing Package' for companies targeting North American and Japanese markets.