Farmbox rx

About Farmbox rx

FarmboxRx is a member engagement platform that provides customized nutrition solutions to improve health outcomes for at-risk populations. The company was founded in 2014 as Farmbox Direct by Ashley Tyrner, initially as a direct-to-consumer produce delivery service. Tyrner's experience as a single mother on food stamps in a rural food desert inspired the company's mission to address food insecurity. Growing up in a family of farmers, she understood the impact of fresh produce on health.

In 2019, the company pivoted its business model to partner with healthcare organizations after the Centers for Medicare & Medicaid Services allowed produce to be offered as a health benefit. This strategic shift, rebranding as FarmboxRx, focuses on a B2B "food-as-engagement" model, where health plans cover the cost of produce boxes delivered to their members. The company primarily serves Medicare and Medicaid beneficiaries who have chronic conditions and are at risk for hospitalization. These partnerships are designed to lower healthcare costs for insurers by improving members' diets and overall health. By 2023, FarmboxRx had partnered with 87 health plans and was delivering food boxes to 2.7 million people across all 50 states.

Each delivery includes fresh, seasonal produce and is often customized to the member's specific health condition, such as diabetes or hypertension. The boxes also contain health literacy materials, including recipes and educational content tailored to the recipient's health needs, to encourage behavioral changes and proactive health management. In June 2025, Tucson-based health tech company Pyx Health announced it would acquire FarmboxRx, a move enabled by a $47.5 million investment, combining Pyx Health's focus on social isolation with FarmboxRx's nutrition-based solutions.